Learning Management Systems
Thinkific: features, pricing and who it fits
Thinkific hosts a course website for people who sell training, with a Plus tier aimed at customer and employee programs. Flat monthly plans carry student and bandwidth caps and begin at $82 on annual billing. Reviewers cite thin SCORM and reporting.
Who Thinkific is for
Best for
- Creators and training businesses selling paid courses to external customers
- Teams that want a hosted course site with built-in payments and communities
Look elsewhere if
- Corporate compliance training that needs deep SCORM and reporting (reviewers flag gaps)
- Buyers who want per-seat pricing or SAML SSO below the Plus tier
Fit by company size
| Category | 1-10 people | 11-50 people | 51-500 people | 500+ people |
|---|---|---|---|---|
| Learning Management Systems | Strong fit | Strong fit | No data | Workable |
Strong fitWorkablePoor fitNo data from the vendor
Thinkific features
- Content authoring and SCORM support
- Built-in course builder with unlimited published courses; reviewers report limited SCORM support (G2 review summary)
- Compliance tracking and certifications
- Plus tier has a compliance training offering (thinkific.com/get-started/plus-compliance-training); depth not confirmed by the vendor
- Reporting and analytics
- Basic reporting; G2 reviewers cite limited reporting
- HRIS and tool integrations
- Payments (Thinkific Payments, Stripe, PayPal); SSO via OpenID Connect on Plus; SAML reportedly not supported (Thinkific developer docs)
- Customer and partner training
- Core use case: sells courses and communities to external customers with built-in payments
- Pricing model
- Flat plan tiers with student, admin and bandwidth caps; no per-seat charge
- Target company size
- Creators, small training businesses; Plus for larger enterprises
Thinkific pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Start | $82/mo annual, $109/mo monthly | per site | 2 administrators, 1 community, 200 GB video bandwidth/mo |
| Grow | $164/mo annual, $219/mo monthly | per site | 6 administrators, 3 communities, phone and priority chat support |
| Expand | $374/mo annual, $499/mo monthly | per site | 15 administrators, 10 communities |
| Plus | Talk to sales | custom | SSO, dedicated customer success team |
USD prices from Thinkific's pricing page and FAQ (Start and Grow rose about 10% from Aug 13, 2026 per Thinkific support notice); the vendor pricing page shows EUR for visitors in Europe (currency follows visitor location). Plans list 10,000 current students on Start to Expand. Branded mobile app add-on $199/mo. Thinkific Payments standard rate 2.9% per the pricing page; Stripe/PayPal add third-party gateway fees on top. 30-day free trial, no free plan.
Prices as published by Thinkific on the date above. Quotes for larger teams often differ, which is what a request on SaaSBid surfaces.
Pros and cons
What users like
- Customizable course sites and easy setup
- Responsive support for many reviewers
- Integrates with common payment and marketing tools
Common complaints
- Add-ons and plan upgrades make it expensive
- Limited SCORM and reporting features
- Some reviewers report weaker support after onboarding
Integrations, security and hosting
- Security and compliance
- SOC 2 (company pages say Type II; a 2022 press report said Type 1, level unclear), GDPR, CCPA
Worth knowing before you buy
- SSO is listed only on the Plus plan; Thinkific developer docs say SSO uses OpenID Connect and SAML is not supported
- Prices scale by plan caps (admins, communities, video GB), not by seat
- Start allows 2 administrators, so a 20-person training team would need Plus (custom) or shared logins
- Grow and above include phone support; Start is email and chat only
- The company is publicly traded on the TSX
