Business Intelligence Software
Sigma: features, pricing and who it fits
Sigma lets analysts work in a familiar spreadsheet grid that runs against a cloud data warehouse, with pricing by quote. G2 reviewers rate support and setup well. They score customization lower, and its AI text generation gets 6.4 there.
Who Sigma is for
Best for
- Analysts and finance teams comfortable with spreadsheets over a cloud warehouse
Look elsewhere if
- Buyers wanting published pricing
- Teams wanting strong AI text generation (G2 score 6.4)
Fit by company size
| Category | 1-10 people | 11-50 people | 51-500 people | 500+ people |
|---|---|---|---|---|
| Business Intelligence Software | No data | No data | Strong fit | Strong fit |
Strong fitWorkablePoor fitNo data from the vendor
Sigma features
- Pricing model
- Quote based; Capterra lists $300/mo entry
- Target company size
- Mid-market and enterprise per Vendr deal sizes
- Self-service analytics
- Spreadsheet-like interface
- AI and natural language queries
- AI text generation G2 score 6.4
Pros and cons
What users like
- Quality of support about 9.1 on G2
- Ease of setup about 9.0 on G2
Common complaints
- Customization scored 7.7 on G2
- May need extra training for mid-market users
Worth knowing before you buy
- ARR reached about $200M, up from about $100M a year earlier (May 2026)
- 7-day free trial, no credit card
- Public trust links include a DPA and subprocessor list
- Vendr median buyer pays roughly $57k to $61k a year
