Business Intelligence Software
Looker Studio: features, pricing and who it fits
Dashboards and reports cost nothing in Looker Studio, a Google product whose Pro tier brings team workspaces and support. Marketers feeding it GA4 and Search Console data get the most value. Complaints involve configuration and co-editing, and no governed modeling exists.
Who Looker Studio is for
Best for
- Marketers reporting from Google Analytics 4 and Search Console
- Small teams needing free dashboards
Look elsewhere if
- Teams needing governed semantic modeling (use Looker)
- Heavy co-editing or complex workflows (reviewer complaints)
Fit by company size
| Category | 1-10 people | 11-50 people | 51-500 people | 500+ people |
|---|---|---|---|---|
| Business Intelligence Software | Strong fit | Strong fit | No data | No data |
Strong fitWorkablePoor fitNo data from the vendor
Looker Studio features
- Pricing model
- Free core; Pro per user per project
- Target company size
- Individuals, agencies, SMB
Looker Studio pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Looker Studio | $0 | ||
| Looker Studio Pro | $9 (third-party; one source says $7) | per user per project per month | Billed on purchased licences, not active users; user in two projects billed twice |
Pricing is from third-party sources only and is not confirmed by Google. One source says Google may be calling it Data Studio again (not confirmed by the vendor).
Prices as published by Looker Studio on the date above. Quotes for larger teams often differ, which is what a request on SaaSBid surfaces.
Pros and cons
What users like
- Tight Google product integrations (GA4, Search Console)
- Free
Common complaints
- Configuration difficulty
- Support score weakest (7.3/10 on G2)
- Wants better co-editing
Integrations, security and hosting
Worth knowing before you buy
- Pro is billed per user per project, so multi-project users cost more
- Billing follows purchased licences, not active users
- Looker and Looker Studio are different products
- G2 support quality score 7.3 of 10 is its weakest sub-score
