Business Intelligence Software
Zoho Analytics: features, pricing and who it fits
Zoho Analytics bundles users and data rows into plans, beginning with a free tier and a $30 monthly Basic edition on annual billing. Reports and dashboards are unlimited everywhere. It fits Zoho customers best, and advanced reporting is a recognized gap.
Who Zoho Analytics is for
Best for
- Small teams already on Zoho apps
- Teams wanting a free or sub-$100 start
- Buyers who want cheap view-only users ($4/viewer)
Look elsewhere if
- Teams needing many full creators on a low plan: caps are 2 to 50 users by plan
- Heavy advanced reporting per some G2 reviewers
Fit by company size
| Category | 1-10 people | 11-50 people | 51-500 people | 500+ people |
|---|---|---|---|---|
| Business Intelligence Software | Strong fit | Strong fit | Workable | No data |
Strong fitWorkablePoor fitNo data from the vendor
Zoho Analytics features
- Pricing model
- Plan bundles of users and rows; extra rows about $10 per 0.5M; viewers $4/mo (25 minimum)
- Target company size
- Small to mid-size
- Data connectors
- Free plan has 3 scheduled imports and 2 business app connectors
- Self-service analytics
- Viewers can view and interact but not create or share
- Visualization and dashboards
- Unlimited reports and dashboards on all plans including free
- Data modeling and governance
- Activity logs and audit history listed
- Embedded analytics
- White-label/embedded BI by contacting sales; analytics portal add-on on Premium, included on Enterprise
Zoho Analytics pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Free | $0 | 2 users, 10,000 rows | Unlimited reports and dashboards, 5 workspaces |
| Basic | $30/mo | 2 users, 0.5M rows | Annual billing rate (third-party reading) |
| Standard | $60/mo | 5 users, 1M rows | |
| Premium | $145/mo | 15 users, 5M rows | Marked most popular |
| Enterprise | $575/mo | 50 users, 50M rows | Analytics portal included (1) |
Zoho page shows a billing toggle; dollar figures come from Coefficient and Capterra, which say they reflect annual billing, monthly about 20% more (coefficient.io/zoho-analytics-pricing, checked 2026-10-24). Zoho's page states a 15-day free trial and annual saving of 20%.
Prices as published by Zoho Analytics on the date above. Quotes for larger teams often differ, which is what a request on SaaSBid surfaces.
Pros and cons
What users like
- User-friendly interface
- Strong Zoho suite integration
- Good visualization range for the price
Common complaints
- Steep learning curve for advanced features
- Not seen as best for advanced reporting
Integrations, security and hosting
- Implementation
- Professional services and virtual training available
Worth knowing before you buy
- Pricing counts rows of data (0.5M to 50M), not just users: 1M simple rows is about 1 GB per Zoho
- Users are identified by unique email address; viewers cannot create reports
- Support tiers: Basic (email, forums), Classic (8x5 phone), Premium (24x5 phone, chat); mapping to plans not clear on the page
- Dedicated Compute plan is custom for 50+ users and 500M+ rows
