Data Integration Tools
Fivetran: features, pricing and who it fits
Fivetran is a managed ELT service with 700+ connectors and pricing by monthly active row. It merged with dbt Labs, a deal that closed in June 2026, and the final brand is undecided. Mid-market and enterprise teams use it, and a free tier is available.
Who Fivetran is for
Best for
- Mid-market and enterprise teams that want fully managed pipelines
- Teams that want a free tier to start (500,000 MAR)
Look elsewhere if
- Teams with tight, unpredictable budgets as volume grows
- Teams that need open-source self-hosting
Fivetran features
- Connector coverage
- 700+ managed connectors and 200+ activation destinations
- ETL / ELT approach
- Managed ELT; dbt Core integration for in-warehouse transformation
- Real-time sync and CDC
- 15-minute syncs on Standard, 1-minute on Enterprise; database CDC connectors (enterprise database connectors on Enterprise)
- Transformation capabilities
- Fivetran Transformations billed per model run; dbt Core integration
- Deployment options
- Managed cloud (GCP default; AWS and Azure on Enterprise); hybrid deployment on Enterprise
- Governance and monitoring
- RBAC on Standard; custom roles on Enterprise; SCIM on Enterprise
- Pricing model
- Monthly active rows plus per-model-run transformations; free tier
- Target company size
- Mid-market and enterprise; free tier for small volumes
Fivetran pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Free | $0 | 500,000 MAR connections, 3,500 MAR activations, 5,000 MMR transformations | |
| Standard | Usage-based | per MAR | $5 base charge per standard connection (1 to 1M MAR); 15-minute syncs; 700+ connectors |
| Enterprise | Usage-based | per MAR | 1-minute syncs, SCIM, hybrid deployment, VPN tunnels (annual only) |
| Business Critical | Usage-based | per MAR | Customer-managed keys, PCI DSS Level 1, private networking |
Transformations: first 5,000 model runs free, then $0.01 per run up to 30,000, $0.007 up to 100,000, $0.002 above. Annual discounts from 5% rising to 22.6%+ with annual list price. Per-plan MAR rates not published.
Prices as published by Fivetran on the date above. Quotes for larger teams often differ, which is what a request on SaaSBid surfaces.
Integrations, security and hosting
- Integrations
- 700+ connectors, including Snowflake, Salesforce, HubSpot, Google Ads
- Security and compliance
- SOC 1, SOC 2, ISO 27001, HIPAA (BAA), PCI DSS Level 1 (Business Critical), HITRUST (Business Critical)
- Data residency
- Region selectable per destination incl. EU-only; GCP default, AWS/Azure on Enterprise
Worth knowing before you buy
- Free plan freezes the account on a second overage of transformation limits until a paid plan is chosen
- $5 base charge applies per standard connection on paid plans
- SSO/SAML is on all plans, but SCIM needs Enterprise and private networking needs Business Critical
- Merged with dbt Labs (announced Oct 2025, closed June 2026); dbt Core stays open
- Region selectable per destination, including EU-only processing
Fivetran alternatives
Vendor dossier
Fit by company size
| Category | 1-10 people | 11-50 people | 51-500 people | 500+ people |
|---|---|---|---|---|
| Data Integration Tools | Workable | Workable | Strong fit | Strong fit |
Strong fitWorkablePoor fitNo data from the vendor
How buying Fivetran works
- How you buy
- Online up to Standard (credit card self-serve upgrade); Enterprise and Business Critical via customer success manager, sales above
- Demo or quote needed for
- Enterprise, Business Critical, ELAs
- Free plan
- Yes
- Free trial
- 14 days
- Contract
- Monthly pay-as-you-go or annual; VPN tunnels need annual
Security and data protection
- SOC 2
- Type II
- ISO 27001
- Yes
- Public DPA
- fivetran.com
- Data hosting regions
- Selectable region per destination, EU-only processing, US GovCloud (Enterprise and Business Critical)
- Single sign-on (SAML)
- All plans
- SCIM provisioning
- Enterprise and above
- HIPAA
- BAA signed
From Fivetran's trust center, security and legal pages. Anything not listed is not published.
About the company
- Founded
- 2012
- Headquarters
- Oakland, California, US
- Ownership
- venture-backed; merged with dbt Labs (2026)
- Customers (vendor figure)
- Over 5,000 (as of 2022)
- 2021
- Acquired Teleport Data and HVR
- 2021
- Raised $565M at $5.6B valuation
- 2025
- All-stock merger with dbt Labs announced
- 2026
- Merger with dbt Labs closed
Support and integrations
- Support
- Enterprise plan references timely support; SLA terms at fivetran.com/legal/sla; professional services sold separately
- Integrations
- 700+ connectors
- API
- REST API
- Notable integrations
- Snowflake, Salesforce, HubSpot
What vendors in this category ask before quoting
Answer these once in a SaaSBid request and Fivetran and its alternatives quote against the same facts.
- Which sources and destinations do you need to connect?Connector coverage and plan limits decide which tools qualify.
- How much data do you move each month, and how fast does it grow?Row, event and credit pricing scale differently.
- How fresh must the data be: hourly, every few minutes or near real time?Sync interval and CDC support vary by plan.
- Where must the data be processed, and are SSO or audit logs required?Region choice and governance features often sit in upper tiers.
- Who will build and maintain the pipelines, analysts or engineers?No-code tools and code-first frameworks suit different teams.
- Do you need transformation in the same tool, or will dbt handle it?The answer affects both the edition and the total cost.