Data Integration Tools
Informatica: features, pricing and who it fits
Informatica sells its IDMC platform for integration, quality, catalog and master data, and Salesforce completed its purchase on November 18, 2025. It is aimed at enterprises. Pricing runs on IPU consumption, with a free Cloud Data Integration tier of 20M rows a month.
Who Informatica is for
Best for
- Large enterprises that want integration, MDM, quality and governance on one platform
- Teams already invested in Salesforce data and AI plans
Look elsewhere if
- Small teams that need predictable published prices
- Teams wanting a simple setup without advanced technical skills
Informatica features
- Connector coverage
- Nearly any cloud source with no code per vendor; connector list on separate Cloud Connectors page
- ETL / ELT approach
- Supports both ETL and ELT, with pushdown optimization to the warehouse
- Real-time sync and CDC
- Data Mass Ingestion service named in IPU scalers; CDC details not confirmed by the vendor
- Deployment options
- Hosted on Azure, AWS, Google Cloud or Oracle Cloud; Secure Agent for runtime
- Governance and monitoring
- Usage dashboard, consumption alerts, per-service access control; catalog, quality and MDM on the same platform
- Pricing model
- IPU consumption; services shared under one unit pool
- Target company size
- Enterprise
Informatica pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Cloud Data Integration Free | $0 | up to 20M rows and 10 compute hours per month | Unlimited users, community support plus live chat |
| Intelligent Data Management Cloud | Contact sales | IPU (Informatica Processing Unit) | Consumption priced; MDM billed per domain on records |
Free tier duration not stated. Unit prices not published.
Prices as published by Informatica on the date above. Quotes for larger teams often differ, which is what a request on SaaSBid surfaces.
Integrations, security and hosting
- Security and compliance
- SOC 1, SOC 2, SOC 3, ISO 27001:2022, HIPAA/HITECH, FedRAMP, CSA STAR Level 1, Cyber Essentials Plus, TX-RAMP
- Data residency
- Hosted on Azure, AWS, Google Cloud or Oracle Cloud; regions not listed
Worth knowing before you buy
- Salesforce completed the roughly $8 billion Informatica purchase on 2025-11-18; shares were delisted.
- Pricing runs on IPUs, one pool shared across services; new eligible services are added to the contract automatically.
- A free Cloud Data Integration tier exists: up to 20M rows and 10 compute hours a month, unlimited users.
- Trust center shows 15 attestations, but does not map them to individual services or list data regions.
Informatica alternatives
Vendor dossier
Fit by company size
| Category | 1-10 people | 11-50 people | 51-500 people | 500+ people |
|---|---|---|---|---|
| Data Integration Tools | Poor fit | Poor fit | Workable | Strong fit |
Strong fitWorkablePoor fitNo data from the vendor
How buying Informatica works
- How you buy
- Online up to Free tier (Cloud Data Integration), sales above
- Demo or quote needed for
- Intelligent Data Management Cloud (IPU consumption plans)
- Free plan
- Yes
Security and data protection
- ISO 27001
- Yes
- HIPAA
- HIPAA/HITECH report listed
From Informatica's trust center, security and legal pages. Anything not listed is not published.
About the company
- Founded
- 1993
- Headquarters
- Redwood City, US
- Ownership
- part of Salesforce
- Employees
- About 5,200 (2024)
- 2015
- Taken private by Permira and CPP Investments
- 2021
- Relisted on NYSE
- 2025
- Acquired by Salesforce for about $8 billion
What vendors in this category ask before quoting
Answer these once in a SaaSBid request and Informatica and its alternatives quote against the same facts.
- Which sources and destinations do you need to connect?Connector coverage and plan limits decide which tools qualify.
- How much data do you move each month, and how fast does it grow?Row, event and credit pricing scale differently.
- How fresh must the data be: hourly, every few minutes or near real time?Sync interval and CDC support vary by plan.
- Where must the data be processed, and are SSO or audit logs required?Region choice and governance features often sit in upper tiers.
- Who will build and maintain the pipelines, analysts or engineers?No-code tools and code-first frameworks suit different teams.
- Do you need transformation in the same tool, or will dbt handle it?The answer affects both the edition and the total cost.