Social Media Management Tools
Hootsuite: features, pricing and who it fits
Hootsuite charges per user, starting at $99 monthly, and bundles a scheduler, one inbox for public and private messages, reporting and listening across more than 30 networks. SSO is limited to Enterprise. Reviewers find the price high and the Instagram features limited.
Who Hootsuite is for
Best for
- Teams that need scheduling, inbox and listening in one suite and can budget per user
- Organizations wanting an annual-invoiced Enterprise contract
Look elsewhere if
- Solo creators or small businesses on a tight budget (cheapest plan starts at $99 per user per month)
- Teams needing SSO without going to Enterprise
Fit by company size
| Category | 1-10 people | 11-50 people | 51-500 people | 500+ people |
|---|---|---|---|---|
| Social Media Management Tools | Poor fit | Workable | Strong fit | Strong fit |
Strong fitWorkablePoor fitNo data from the vendor
Hootsuite features
- Scheduling and publishing
- Scheduler, bulk scheduling, best-time-to-post recommendations; bulk scheduling unavailable during the trial
- Supported networks
- Says 'all major social networks' without a list; listening covers 30+ networks
- Analytics and reporting
- Post performance, sentiment, industry benchmarks, scheduled and custom reports; GA4 and Adobe Analytics ties on Enterprise
- Social inbox and engagement
- Unified inbox for public and private messages with saved replies, auto-tagging, assignment and skill-based routing
- Social listening
- Trend, hashtag and topic search plus sentiment; advanced listening on Enterprise
- Approvals and collaboration
- Approval workflows listed as a feature; plan gating not stated on the page
- Pricing model
- Per user per month; extra seats bought as needed
- Target company size
- Small teams to enterprise (three self-serve tiers plus Enterprise)
Hootsuite pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Standard | From $99 | per user/month | 10 social accounts, 14-day trial |
| Professional | From $199 | per user/month | Unlimited accounts |
| Advanced | Up to $399 | per user/month | Unlimited accounts |
| Enterprise | Custom | custom | Demo required, invoiced annually |
Card prices are based on annual billing, excluding taxes. From hootsuite.com/plans?currency=USD; the cards do not label the currency, the FAQ uses $.
Prices as published by Hootsuite on the date above. Quotes for larger teams often differ, which is what a request on SaaSBid surfaces.
Pros and cons
What users like
- Manage many networks from one dashboard
- Cross-network scheduling
Common complaints
- Limited Instagram features
- Price seen as high versus competitors
Integrations, security and hosting
Worth knowing before you buy
- Card prices assume annual billing; monthly billing costs more per user
- Trial caps posting at 10 to 20 posts per organization per day and blocks bulk scheduling
- SSO is Enterprise only; Enterprise is quote-only with a demo, not a trial
- Nonprofit discounts are available by application
- Started in 2008 inside founder Ryan Holmes' digital marketing agency
