Social Media Management Tools
Sprout Social: features, pricing and who it fits
Sprout Social charges per seat and is known for detailed analytics and its Smart Inbox. Essentials is $79 per seat monthly on annual billing. Listening is a paid add-on, external approval needs Advanced, and reviewers mention high prices for large organizations plus occasional disconnected accounts.
Who Sprout Social is for
Best for
- Mid-size and enterprise teams that value reporting and a unified inbox
- Teams needing approval workflows including external reviewers
Look elsewhere if
- Solo creators or low budgets (from $79 per seat per month)
- Teams wanting listening included in the base price
Fit by company size
| Category | 1-10 people | 11-50 people | 51-500 people | 500+ people |
|---|---|---|---|---|
| Social Media Management Tools | Poor fit | Workable | Strong fit | Strong fit |
Strong fitWorkablePoor fitNo data from the vendor
Sprout Social features
- Scheduling and publishing
- Compose box, calendar, Sprout Queue, ViralPost; CSV bulk scheduling up to 350 messages on Professional and Advanced
- Supported networks
- Facebook, X, Instagram, LinkedIn, Threads, Pinterest, TikTok
- Analytics and reporting
- Group, profile and post reports on all plans; competitor reports on Professional and up; scheduled reports on Advanced
- Social inbox and engagement
- Smart Inbox with moderation and case management; tagging on Professional and Advanced
- Social listening
- Paid add-on (Query Builder, Listener Insights) on Standard and up
- Approvals and collaboration
- Message approval on Professional and Advanced; external approval on Advanced
- Pricing model
- Per seat per month; tiers by profile count and features
- Target company size
- SMB to enterprise
Sprout Social pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Essentials | $79 annual / $99 monthly | per seat/month | 5 profiles |
| Standard | $199 | per seat/month | 5 profiles |
| Professional | $299 | per seat/month | Unlimited profiles |
| Advanced | $399 | per seat/month | Unlimited profiles |
| Enterprise | Custom | custom | Demo required |
30-day free trial, no card. Listening, Premium Analytics, Employee Advocacy priced separately, prices not published. Monthly price listed only for Essentials; billing basis of higher tiers not stated.
Prices as published by Sprout Social on the date above. Quotes for larger teams often differ, which is what a request on SaaSBid surfaces.
Pros and cons
What users like
- Detailed analytics
- Centralized multi-account management
- Responsive support
Common complaints
- High price for larger organizations
- Accounts disconnect and need reauthorization
Integrations, security and hosting
- Security and compliance
- SOC 2 Type 2, ISO 27001
- Data residency
- Third-party data centers, regions not stated
- Implementation
- Dedicated SSO setup service on Enterprise; professional services packages
Worth knowing before you buy
- Listening, Premium Analytics, Employee Advocacy and professional services are separate paid add-ons
- External approval workflow is Advanced only
- SSO is Enterprise only, with a dedicated setup service
- Trial runs 30 days and uses annual billing
- DPA downloadable from the trust center
- Offices in Chicago, Dublin and Krakow
