Social Media Management Tools
Loomly: features, pricing and who it fits
Loomly is a calendar-first tool whose approval workflows are included from the cheapest tier at $49 monthly on yearly billing. Plans bundle social accounts and users, and Beyond has unlimited users. Social listening allows only two to five searches monthly.
Who Loomly is for
Best for
- Small marketing teams and agencies that want an approval workflow in the cheapest tier
- Teams that want unlimited users at the Beyond tier instead of paying per seat
Look elsewhere if
- Teams that need a large social listening quota (2 to 5 searches per month)
- Buyers who need SAML SSO or a published SOC 2 report for Loomly itself
Fit by company size
| Category | 1-10 people | 11-50 people | 51-500 people | 500+ people |
|---|---|---|---|---|
| Social Media Management Tools | Workable | Strong fit | Workable | Poor fit |
Strong fitWorkablePoor fitNo data from the vendor
Loomly features
- Scheduling and publishing
- Calendar scheduling with unlimited calendars on all plans; link shorteners
- Supported networks
- Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, Google Business Profile, Threads
- Analytics and reporting
- Advanced analytics on Starter; scheduled reports only on Beyond
- Social inbox and engagement
- Reply to interactions, saved replies and conversation assignment on both paid plans
- Social listening
- Limited: 2 searches per month on Starter, 5 on Beyond
- Approvals and collaboration
- Approval workflows and roles on Starter; custom roles and workflows on Beyond
- Pricing model
- Bundles of social accounts plus users; Beyond and Enterprise have unlimited users
- Target company size
- Small teams and agencies
Loomly pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Starter | $49/month billed yearly ($588/year); $65/month billed monthly | 12 social accounts, 3 users | Approval workflows, roles, advanced analytics, 2 social listening searches per month |
| Beyond | $249/month billed yearly ($2,988/year); $332/month billed monthly | 60 social accounts, unlimited users | Adds custom branding, custom roles and workflows, hashtag manager, calendar 2FA enforcement, scheduled reports, 5 listening searches per month |
| Enterprise | Contact sales | 61+ social accounts, unlimited users | Priority support |
Pricing page shows '$' without naming the currency; treated as USD. Page is internally inconsistent on whether custom roles and hashtag manager are in Starter. 50% lifetime discount for nonprofits with proof. Free trial offered, no credit card, length not stated.
Prices as published by Loomly on the date above. Quotes for larger teams often differ, which is what a request on SaaSBid surfaces.
Pros and cons
What users like
- Easy to learn and use
- Approval workflow and calendar view suit small teams
- Good price for what is included
Common complaints
- Support quality reported as declining
- Trustpilot score is far lower than G2 (1.7 from 26 reviews, per a third-party summary)
- Technical problems and support complaints in low-rated reviews
Integrations, security and hosting
- Security and compliance
- Hosted on AWS (AWS data centers certified ISO 27001, SOC 1/2/3, PCI DSS Level 1; Loomly itself does not claim these), TOTP two-factor authentication, Google sign-in
- Data residency
- Not stated; AWS-hosted, most subprocessors US-based
Worth knowing before you buy
- Operated by Bending Spoons Operations S.p.A. under the current Terms, so renewal pricing and policy follow that company's terms
- Yearly plans cannot be terminated early; Terms auto-renew at the then-current fee, non-refundable
- Price per account bundle: moving from Starter (3 users) to Beyond is $49 to $249/month on yearly billing, a 5x jump, and it is the only way to get more than 3 users
- Social listening is nominal (2 or 5 searches per month), so it is not a listening replacement
- Security page names SAML nowhere; only Google SSO is mentioned
