Website Builders
Webflow: features, pricing and who it fits
Designers who want code-level layout control without writing a backend choose Webflow, which bundles hosting and a CMS. Plans are per site, starting at $15 monthly yearly. G2 reviewers cite a steep learning curve, and pricing changed in 2024 and again in 2026.
Who Webflow is for
Best for
- Design-led marketing sites that need custom layouts and a CMS
- Agencies building sites for clients
Look elsewhere if
- Teams wanting a quick template setup (G2 reviewers cite a steep learning curve)
- Buyers who need predictable pricing, since plans changed in 2024 and 2026
Fit by company size
| Category | 1-10 people | 11-50 people | 51-500 people | 500+ people |
|---|---|---|---|---|
| Website Builders | Strong fit | Strong fit | Strong fit | Strong fit |
Strong fitWorkablePoor fitNo data from the vendor
Webflow features
- Editor and template quality
- Visual designer with HTML/CSS concepts; G2 reviewers report a learning curve
- Customization and code access
- Code components on Premium; full visual control of layout
- Hosting, uptime and speed
- Hosting included with site plans
- Pricing model
- Per-site plans (Basic, Premium) since May 2026, plus workspace plans
- Target company size
- Freelancers, agencies, SMB and enterprise marketing teams
Webflow pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Basic | $15/mo billed yearly; $25/mo monthly | per site | Custom domain, 300 static pages, no CMS |
| Premium | $25/mo billed yearly; $39/mo monthly | per site | Merged CMS and Business plan from May 2026; CMS item limit 20,000 |
Figures from Webflow help and blog pages rather than the pricing page itself. Workspace seat prices not confirmed by the vendor.
Prices as published by Webflow on the date above. Quotes for larger teams often differ, which is what a request on SaaSBid surfaces.
Pros and cons
What users like
- Design freedom beyond template builders
Common complaints
- Pricing shifts frequently
- Learning curve
- Limited customer support
Worth knowing before you buy
- In May 2026 Webflow merged the CMS and Business site plans into one Premium plan (20,000 CMS items)
- Most existing sites move to new plans at renewal on or after June 29, 2026; some agency/legacy sites until November 16, 2026
- Switching to yearly billing before the change can lock the current plan for another year
- G2 complaint counts: pricing 68, limitations 55, limited customization 51 of roughly 995 reviews
