Best Website Builders in 2026: 11 Tools Compared by Company Size and Requirements

Top picks by situation

• A local shop owner with no developer

  Wix eCommerce

  The drag-and-drop editor, a free plan and ecommerce from the Core tier let one person run site, store and bookings together.

  From: Free plan

• A photographer selling prints and digital files

  Squarespace Commerce

  Templates are the draw, and from the Core plan you get CSS and JS customization plus a store fee of zero.

  From: EUR 12/month (Basic, lower of the two shown figures)

• A marketing team wanting custom layouts and a CMS

  Webflow

  Design freedom beyond template builders comes with hosting included and code components on Premium, though reviewers mention a learning curve.

  From: $15/mo per site billed yearly (Basic)

• A startup shipping a polished marketing site

  Framer

  Reviewers praise the design canvas, additional editors cost just $10 to $20 apiece, and enterprise SSO exists for larger buyers.

  From: Free

• An agency running dozens of client sites

  Duda

  White label comes with every Duda plan, as do unlimited client accounts, which matters for agencies handling many sites at once.

  From: $19/month billed annually ($25 monthly)

• A tight-budget small business with a simple store

  Hostinger Website Builder

  Ecommerce is included on the Unlimited and Cloud Startup plans with a claimed 0% transaction fee, but renewals rise sharply after the prepaid term.

  From: $2.49/mo on 48-month plan (Premium)

Website Builders comparison table

Website Builders compared

Tool	Best for	Starting price	Free plan	Free trial	G2 rating
Duda	Agencies managing many client sites with unlimited client accounts	$19/month billed annually ($25 monthly)	No	Yes	4.6 (779 reviews)
BigCommerce	Growing stores wanting B2B tools and open APIs on a hosted platform	$29/month billed yearly (Core), $39 monthly	No	Yes	4.2 (574 reviews)
WordPress.com	Content sites and blogs that want the WordPress ecosystem without managing hosting	Free	Yes	No	4.4 (2,714 reviews)
Wix eCommerce	Small shops and service businesses that want site and store in one editor	Free plan	Yes	No	4.2 (1,801 reviews)
Webflow	Design-led marketing sites that need custom layouts and a CMS	$15/mo per site billed yearly (Basic)	Not stated	Not stated	4.4 (995 reviews)
Framer	Designers and marketing teams building polished marketing sites	Free	Yes	No	4.5 (141 reviews)
Strikingly	Single-page or small sites for individuals and freelancers	Limited $8/month billed yearly	Yes	No	4.0 (0 reviews)
Shopify	Small and mid-size brands that want a hosted store without managing servers	$29/month billed yearly ($39 monthly) for Basic	No	Yes	4.4 (4,964 reviews)
Hostinger Website Builder	Budget-conscious small sites and online stores	$2.49/mo on 48-month plan (Premium)	No	Yes	5.0 (2 reviews)
Squarespace Commerce	Brands and creators that prioritize templates and design	EUR 12/month (Basic, lower of the two shown figures)	No	Yes	4.4 (1,135 reviews)
GoDaddy Websites + Marketing	Small businesses already buying domains from GoDaddy	$20.99/mo billed annually (Commerce plan only verified)	Not stated	Not stated	4.1 (189 reviews)

What are website builders?

Anyone can publish a site through a website builder: choose a template, edit copy and images on a visual canvas, connect a domain, and the vendor takes care of servers and certificates. Editors then spend their days refreshing pages, posting articles, adding forms and occasionally running a small shop or booking calendar. Freelancers, neighborhood businesses, creative studios, marketing departments and agencies all rely on this kind of tool, yet they differ in how much layout control and how many separate sites they need.

Core capabilities

• Visual editor with templates

  Lets non-developers arrange pages and sections on a canvas, starting from ready-made designs.

• Included hosting and SSL

  Runs the site on the vendor's servers with a secure certificate, so no separate hosting contract is needed.

• Online store features

  Adds product pages, a cart and checkout to a regular site, within product and fee limits that depend on the plan.

• SEO settings

  Exposes page titles, descriptions, sitemaps and redirects so the site can rank in search results.

• Custom code and CMS

  Allows scripts, styling overrides and structured content collections when templates are not enough.

• Apps and integrations

  Connects forms, analytics, email marketing and ad tools to the site.

The 11 best website builders, reviewed

1

Duda

$19/month billed annually ($25 monthly)

Agencies and web professionals are Duda's audience. Every plan includes white label and unlimited client accounts, and annual billing saves up to 25%. Ecommerce is a separate paid add-on, and there is only a 14-day trial rather than a free plan.

• 1-10: workable
• 11-50: strong fit
• 51-500: strong fit
• 500+: no data

Best for

• Agencies managing many client sites with unlimited client accounts
• Resellers needing white label (White Label plan)

Look elsewhere if

• Single small business wanting free plan (no free plan listed, 14-day trial only)
• Stores needing built-in ecommerce at base price (priced separately)

Key features

Editor and template quality

G2 reviewers rate ease of use 9.2/10

Ecommerce capability

Separate paid add-on, pricing not on the plan table

Customization and code access

White label and unlimited client accounts on all plans

Pricing model

Tiered, annual saves up to 25%

Target company size

Agencies and web professionals

What users like

• Easy setup and site editing
• Responsive support

Common complaints

• WordPress tooling rated weaker in G2 summaries

Full Duda profileRequest an offer

2

BigCommerce

$29/month billed yearly (Core), $39 monthly

Sellers who want a website wrapped around a serious catalog may look at BigCommerce, a store platform first. Sales ceilings decide the plan, with Core at $29 monthly on yearly billing. B2B tooling and open APIs stand out.

• 1-10: poor fit
• 11-50: strong fit
• 51-500: strong fit
• 500+: strong fit

Best for

• Growing stores wanting B2B tools and open APIs on a hosted platform
• Merchants that want no transaction fee on embedded payment providers
• Mid-market brands expecting to cross sales tiers

Look elsewhere if

• Merchants who dislike sales-based plan caps and forced upgrades
• Tiny stores wanting the cheapest possible plan

Key features

Ecommerce capability

Native ecommerce

Hosting, uptime and speed

Vendor-hosted

Pricing model

Tiered with GMV caps, about 25% discount yearly

Target company size

Small to enterprise

Full BigCommerce profileRequest an offer

3

WordPress.com

Free

Automattic's hosted WordPress runs per-site plans from a free one up. Plugin access begins at the Business plan, and the pricing page cites more than 60,000 plugins. Reviewers mention plugin conflicts, and the Commerce plan carries full WooCommerce.

• 1-10: strong fit
• 11-50: strong fit
• 51-500: workable
• 500+: workable

Best for

• Content sites and blogs that want the WordPress ecosystem without managing hosting
• Small stores that can use WooCommerce on the Commerce plan
• Teams that want plugin access and 2-3 year prepaid discounts

Look elsewhere if

• Buyers who need SSO or SCIM on a self-serve plan (not listed on the pricing page)
• Teams wanting a fully guided no-code editor with little plugin upkeep

Key features

Editor and template quality

Block editor with themes; plugins add flexibility

Ecommerce capability

Full WooCommerce on Commerce (US$45/mo yearly); partial on Business

SEO controls

SEO and analytics tools listed; per-plan detail not clear on pricing page

Customization and code access

Custom plugins and themes on paid plans; 60,000+ plugins per pricing page

App marketplace and integrations

WordPress plugin directory (60,000+ per pricing page)

Hosting, uptime and speed

Managed hosting, SSL on every site, vendor cites 99.99% uptime, no formal SLA described

Pricing model

Per site; yearly price is 35% to 55% below monthly; payment fee 10% Free down to 0% Commerce

Target company size

Individuals to SMB; Enterprise via WordPress VIP

What users like

• Easy to start and familiar WordPress editing
• Large plugin and template choice
• Low entry price on long prepay terms

Common complaints

• Plugin conflicts and issues
• Advanced features cost more on higher plans
• Customization limits on lower plans

Full WordPress.com profileRequest an offer

4

Wix eCommerce

Free plan

Small shops and service firms use Wix to run a site, a store and bookings from one drag-and-drop editor. A free plan exists, with ecommerce beginning on Core at $29.77 monthly on yearly billing. Business Elite adds an advanced developer platform.

• 1-10: strong fit
• 11-50: strong fit
• 51-500: poor fit
• 500+: poor fit

Best for

• Small shops and service businesses that want site and store in one editor
• Owners with no developer
• Businesses that need bookings next to a store

Look elsewhere if

• Large catalogs needing complex B2B or ERP workflows
• Teams wanting self-hosting

Key features

Editor and template quality

Drag-and-drop editor per vendor page

Ecommerce capability

Basic ecommerce on Core, standard on Business, advanced on Business Elite

Customization and code access

Advanced developer platform on Business Elite

Hosting, uptime and speed

Multi-cloud hosting per vendor page

Pricing model

Yearly prepaid tiers; domain voucher only on first purchase

Target company size

Small business

Full Wix eCommerce profileRequest an offer

5

Webflow

$15/mo per site billed yearly (Basic)

Designers who want code-level layout control without writing a backend choose Webflow, which bundles hosting and a CMS. Plans are per site, starting at $15 monthly yearly. G2 reviewers cite a steep learning curve, and pricing changed in 2024 and again in 2026.

• 1-10: strong fit
• 11-50: strong fit
• 51-500: strong fit
• 500+: strong fit

Best for

• Design-led marketing sites that need custom layouts and a CMS
• Agencies building sites for clients

Look elsewhere if

• Teams wanting a quick template setup (G2 reviewers cite a steep learning curve)
• Buyers who need predictable pricing, since plans changed in 2024 and 2026

Key features

Editor and template quality

Visual designer with HTML/CSS concepts; G2 reviewers report a learning curve

Customization and code access

Code components on Premium; full visual control of layout

Hosting, uptime and speed

Hosting included with site plans

Pricing model

Per-site plans (Basic, Premium) since May 2026, plus workspace plans

Target company size

Freelancers, agencies, SMB and enterprise marketing teams

What users like

• Design freedom beyond template builders

Common complaints

• Pricing shifts frequently
• Learning curve
• Limited customer support

Full Webflow profileRequest an offer

6

Framer

Free

Designers like Framer for its canvas, built-in CMS and per-editor pricing, plus SSO for enterprise buyers. Its Pro plan stops at 2,500 CMS items and 150 pages, so big content sites outgrow it. Sites are served from AWS CloudFront edge locations.

• 1-10: strong fit
• 11-50: strong fit
• 51-500: strong fit
• 500+: strong fit

Best for

• Designers and marketing teams building polished marketing sites
• Teams where extra editors are cheap ($10 to $20 each)

Look elsewhere if

• Large content sites (Pro caps CMS at 2,500 items and 150 pages)
• Complex ecommerce

Key features

Editor and template quality

Design-canvas editor; G2 reviewers praise ease of use

Customization and code access

Staging and branching on Pro

Hosting, uptime and speed

AWS CloudFront, 200+ edge locations

Pricing model

Plan per site plus paid extra editors

Target company size

Startups to enterprise marketing teams

What users like

• Easy to use
• Responsive support

Common complaints

• Fewer features than broader suites in G2 comparisons

Full Framer profileRequest an offer

7

Strikingly

Limited $8/month billed yearly

One-page sites for individuals and freelancers are where Strikingly shines. Plans are per site, with Limited at $8 monthly on yearly billing. Stores stay tiny: one product on Limited, 300 on Pro and 500 on VIP, with transaction fees falling from 5% to 0%.

• 1-10: strong fit
• 11-50: strong fit
• 51-500: poor fit
• 500+: poor fit

Best for

• Single-page or small sites for individuals and freelancers
• Very small stores selling a few products
• Buyers wanting a cheap multi-year prepay

Look elsewhere if

• Stores with large catalogs (cap of 500 products on top plan)
• Teams needing SSO, audit logs or documented compliance on a self-serve plan

Key features

Editor and template quality

Section-based editor, one-page focus

Ecommerce capability

1 product on Limited, 300 on Pro, 500 on VIP; fee 5%/2%/0%

Customization and code access

Custom code embed and custom fonts on Pro and up

Hosting, uptime and speed

Free SSL on custom domains; bandwidth 50 GB on Limited, unlimited on Pro/VIP

Pricing model

Per site, billed yearly or multi-year; transaction fee drops with plan

Target company size

Individuals and small businesses

Full Strikingly profileRequest an offer

8

Shopify

$29/month billed yearly ($39 monthly) for Basic

Merchants who care mainly about the store pick Shopify, sold as Basic, Grow, Advanced and Plus with native checkout. Basic costs $29 monthly billed yearly. Card fees fall on higher plans, and outside gateways add 2% on Basic.

• 1-10: strong fit
• 11-50: strong fit
• 51-500: strong fit
• 500+: strong fit

Best for

• Small and mid-size brands that want a hosted store without managing servers
• Merchants that will use Shopify Payments to avoid the third-party gateway fee
• Brands that need a path from a cheap plan to Plus without replatforming

Look elsewhere if

• Merchants that must use an outside payment gateway at low volume (2% extra fee on Basic)
• Teams needing full server-level control of code and data
• Anyone expecting SSO details on the public pricing page (not stated there)

Key features

Ecommerce capability

Native checkout, POS Pro add-on at EUR 79/mo per location

Hosting, uptime and speed

Vendor-hosted

Pricing model

Four tiers, about 25% cheaper when paid yearly; fees fall as plan rises

Target company size

Starter stores to enterprise (Plus)

Full Shopify profileRequest an offer

9

Hostinger Website Builder

$2.49/mo on 48-month plan (Premium)

Sold inside Hostinger hosting plans, this builder offers 400+ templates, an AI assistant and AI-generated SEO helpers. Low prepaid prices start at $2.49 monthly on a 48-month term, yet renewals reportedly run three to four times higher.

• 1-10: strong fit
• 11-50: strong fit
• 51-500: poor fit
• 500+: poor fit

Best for

• Budget-conscious small sites and online stores
• Buyers willing to prepay 48 months

Look elsewhere if

• Teams that dislike large renewal jumps
• Advanced customization needs (G2 hosting reviewers cite lower-tier limits)

Key features

Editor and template quality

400+ templates, AI assistant

Ecommerce capability

Ecommerce on Unlimited and Cloud Startup; 0% transaction fees, 100+ payment methods claimed

SEO controls

AI SEO assistant, automatic sitemap, AI meta titles and alt text

App marketplace and integrations

Google Ads, Meta Pixel, Google Analytics, Hostinger Reach email

Hosting, uptime and speed

Hosting included; Fair Usage Policy on unlimited

Pricing model

Prepaid multi-year; renewals 4x to 3x higher

Target company size

Individuals and small businesses

What users like

• Low price
• Helpful support (company-level G2 reviews)

Common complaints

• High renewal prices
• Slow support response at times
• Limits on lower tiers

Full Hostinger Website Builder profileRequest an offer

10

Squarespace Commerce

EUR 12/month (Basic, lower of the two shown figures)

Design-conscious brands pick Squarespace Commerce for its templates and single-vendor site plus store. Four tiers lower fees as you move up, and a 14-day trial is available. AI credits range from 20 to 120 per month depending on plan.

• 1-10: strong fit
• 11-50: strong fit
• 51-500: poor fit
• 500+: no data

Best for

• Brands and creators that prioritize templates and design
• Small stores wanting site and store from one vendor
• Sellers of digital content or memberships

Look elsewhere if

• Stores wanting extensive app marketplaces or advanced B2B
• Basic plan users needing custom code (not included)

Key features

Editor and template quality

Templates and AI credits (20 to 120/month)

Ecommerce capability

Payment plans, discounts and Google Shopping from Core up

Customization and code access

CSS/JS customization from Core

App marketplace and integrations

API integrations from Core

Hosting, uptime and speed

Video hosting 30 min to unlimited by plan

Pricing model

Four tiers, fee falls as plan rises

Target company size

Small business

Full Squarespace Commerce profileRequest an offer

11

GoDaddy Websites + Marketing

$20.99/mo billed annually (Commerce plan only verified)

Very small businesses that already buy domains from GoDaddy get a guided template setup here. Reviewers like the simple interface but report weak SEO and theme control and constant upsells. Commerce transactions cost 2.7% plus $0.30.

• 1-10: strong fit
• 11-50: workable
• 51-500: poor fit
• 500+: poor fit

Best for

• Small businesses already buying domains from GoDaddy
• Owners wanting a fast guided setup

Look elsewhere if

• Teams needing fine SEO or theme control (G2 reviewers cite limits)
• Anyone sensitive to upsells and pricey paid plans

Key features

Editor and template quality

Guided template setup; G2 reviewers praise simple interface

Ecommerce capability

Commerce plan, 2.7% + $0.30 per transaction; availability varies by region

SEO controls

Marketing tools to improve search visibility; reviewers report limited SEO control

Pricing model

Tiered plans with annual terms; free domain on annual plans

Target company size

Solo owners and very small businesses

What users like

• Simple interface

Common complaints

• Limited theme and SEO control
• Paid plans seen as pricey
• Persistent upsells

Full GoDaddy Websites + Marketing profileRequest an offer

How to choose website builders

Feature coverage at a glance

A check means the vendor documents the capability publicly (hover for the detail). A dash means we found no public documentation, which is a question to put in your request, not proof the feature is missing.

Website Builders requirements checklist

Use this list to write down what your team actually needs. Sorting requirements into must-have, should-have and nice-to-have is what lets vendors quote accurately instead of pitching their biggest plan.

Turn this checklist into a request

Questions vendors will ask you

Have answers ready for these, and your first conversation with a vendor starts at pricing instead of discovery.

1. How many pages and CMS items will the site hold?Page and item caps on mid-tier plans decide which plan is enough.
2. Who will edit the site, and how many editors need access?Seat-based pricing changes the total.
3. Will you sell products or services online, and how many?Product limits and transaction fees apply to the store tier.
4. Do you already own a domain, and where is it registered?Domain transfer and bundled domain offers affect first-year price.
5. Do you need to migrate an existing site and keep its URLs?Redirect support and migration help change the setup effort.
6. How long do you want to commit, and are you open to multi-year prepay?Prepay discounts can come with steep renewal rates.

Example request

Write your own request

Website Builders FAQ

The bottom line

Decide first who edits the site and whether you will sell online, then discard any builder that lacks an essential such as redirects, staging or enough products. That usually leaves two or three candidates. A precise request on SaaSBid lets vendors name the right plan and term, so you can compare offers without surprises at renewal.

Related categories

• Ecommerce Platforms
• POS Systems