Email Marketing Software

Kit (ConvertKit): features, pricing and who it fits

Checked October 24, 2026 · kit.com

Kit, formerly ConvertKit, serves creators and small publishers with tags, segments and a visual automation builder. Its free plan accepts up to 10,000 subscribers, which is unusually high. No SSO or admin controls are listed, and Kit takes a 23.5 percent fee on Paid Recommendations earnings.

Who Kit (ConvertKit) is for

Best for

Solo creators, newsletter writers, course sellers (vendor targets 'serious creators')
Creators who want a 10,000-subscriber free plan

Look elsewhere if

Companies needing SSO or admin controls: none mentioned on pricing or security pages
Teams that need A/B testing beyond 2 subject lines on Free; features page does not mention A/B tests

Fit by company size

Category	1-10 people	11-50 people	51-500 people	500+ people
Email Marketing Software	Strong fit	Workable	Poor fit	Poor fit

Strong fitWorkablePoor fitNo data from the vendor

Kit (ConvertKit) features

Automation workflows: Visual automation builder reacting to purchases, link clicks, form submits
Segmentation and personalization: Tags and interest/behavior segments
Deliverability: Claims inbox focus, no metrics published
Email editor and templates: Email designer, few clicks (no detail)
Ecommerce and CRM integrations: Digital products and subscriptions sold in-platform; Kit App Store
Analytics and A/B testing: Free plan has 2 A/B subject lines; features page does not mention A/B
Pricing model and real cost: Subscribers; paid plans start at 1,000 subscribers
Target company size: Individual creators and small publishers

Kit (ConvertKit) pricing

Plan	Price	Unit	Notes
Free	$0	up to 10,000 subscribers	1 user, 2 A/B subject lines, Kit branding
Creator	$33/month or $390 billed yearly	1,000 email subscribers	2 users
Pro	$66/month; $593 first year billed yearly (promo)	1,000 email subscribers	unlimited users; 25% off first year promo, renews at standard rate

Yearly saves 17%. Digital product sales fee 3.5% + 30 cents in comparison table; Paid Recommendations 23.5% Kit fee. Page is ambiguous on subscriber limits for paid plans.

Prices as published by Kit (ConvertKit) on the date above. Quotes for larger teams often differ, which is what a request on SaaSBid surfaces.

Integrations, security and hosting

Security and compliance: Hosted on AWS (SOC 2, ISO 27001 held by AWS, not Kit)
Data residency: AWS, region not specified

Worth knowing before you buy

Pro promo is 25% off the first year only; it renews at standard price.
Free plan covers up to 10,000 subscribers, unusually high.
Kit takes a platform fee on Paid Recommendations earnings (23.5%).
Pages list certifications of AWS and Cloudflare, not Kit itself.
Public DPA at legal.kit.com/dpa; transfers rely on Data Privacy Frameworks or SCCs.