Email Marketing Software

MailerLite: features, pricing and who it fits

Checked October 24, 2026 · mailerlite.com

MailerLite is a low-cost tool with a drag-and-drop builder and more than 70 content blocks. Seats and automations are plan-gated: the Free plan gets 2 seats and 3 active automations, Comfort gets 3 seats and 50, and Power is unlimited. It also supports paid newsletters through Stripe.

Who MailerLite is for

Best for

Small teams and solo senders on a budget (free up to 250 subscribers, paid from $12/month)
Newsletter and digital product or paid-subscription sellers via Stripe

Look elsewhere if

Teams that need SAML SSO: no SSO is mentioned on the pricing page
Organisations needing a dedicated IP below the Enterprise tier

Fit by company size

Category	1-10 people	11-50 people	51-500 people	500+ people
Email Marketing Software	Strong fit	Strong fit	Workable	Poor fit

Strong fitWorkablePoor fitNo data from the vendor

MailerLite features

Automation workflows: Visual builder; 3 active automations on Free, 50 on Comfort, unlimited on Power
Segmentation and personalization: Segmentation plus dynamic content blocks and Smart Sending timing
Deliverability: No explicit deliverability claims on the features page; dedicated IP and deliverability support are Enterprise add-ons
Email editor and templates: Drag-and-drop builder with 70+ content blocks; HTML editors on Free
Ecommerce and CRM integrations: Shopify, WooCommerce, Stripe; digital products and paid newsletters
Analytics and A/B testing: A/B testing on all plans including Free (send time, sender name, subject); ecommerce revenue reports
Pricing model and real cost: Tiered by active subscribers; plan sets feature and seat limits
Target company size: Small teams, free plan to Enterprise at 200K+ subscribers

MailerLite pricing

Plan	Price	Unit	Notes
Free	$0	up to 250 active subscribers	2,500 emails/mo, 2 seats, 3 automations, knowledge base support only
Comfort	from $12/month	tiered by active subscribers	3 seats, 50 automations, email support, per FAQ on pricing page
Power	from $25/month	tiered by active subscribers	unlimited seats, unlimited automations, 24/7 live chat
Enterprise	Custom	200K+ subscribers	dedicated success manager, dedicated IP as add-on

Yearly billing saves 10%. 30% nonprofit discount, not stackable with other discounts. 14-day premium trial without card. Comfort and Power amounts come from the pricing FAQ; the plan cards do not show them.

Prices as published by MailerLite on the date above. Quotes for larger teams often differ, which is what a request on SaaSBid surfaces.

Integrations, security and hosting

Integrations: 150+, including Shopify, WooCommerce, Stripe, WordPress, Canva, Zapier
Implementation: Onboarding consultation and training are Enterprise add-ons

Worth knowing before you buy

Free plan locks campaigns and automations once active subscribers exceed 250.
Seats are plan-gated: Free 2, Comfort 3, Power unlimited.
A/B testing is included even on the free plan.
Only one discount applies at a time (annual 10% or nonprofit 30%, not both).
Comfort and Power price amounts are not in the plan cards; they appear in the FAQ.