Email Marketing Software
ActiveCampaign: features, pricing and who it fits
ActiveCampaign puts automation first and adds a light CRM, in four tiers from Starter to Enterprise. Small and mid-size teams are the target audience. Included users rise from 1 on Starter to 5 on Enterprise, and SSO is reserved for the top tier.
Who ActiveCampaign is for
Best for
- Small and mid-size teams that want automation plus a light CRM
- Teams that can add SMS or WhatsApp as paid add-ons
Look elsewhere if
- Teams that need SSO without the Enterprise plan
- Buyers who need plan prices before talking to the vendor: amounts are not shown on the public pricing page
Fit by company size
| Category | 1-10 people | 11-50 people | 51-500 people | 500+ people |
|---|---|---|---|---|
| Email Marketing Software | Workable | Strong fit | Strong fit | Workable |
| Marketing Automation Software | Strong fit | Strong fit | Strong fit | Workable |
Strong fitWorkablePoor fitNo data from the vendor
ActiveCampaign features
- Pricing model and real cost
- Contact tier; users and sends rise with plan
- CRM integration
- Enhanced CRM (pipelines, sales engagement) is an add-on on Plus and Pro, included in Enterprise, not on Starter
- Email and multichannel campaigns
- Email; SMS and WhatsApp as add-ons
- Reporting and attribution
- Custom reporting add-on on Starter, Plus, Pro; included in Enterprise
- Pricing model
- Contact tier; users and sends rise with plan
ActiveCampaign pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Starter | $15/mo | 1,000 contacts, billed yearly | 1 user, 10,000 sends, 500 AI credits |
| Plus | Contact sales | 1 user, 10,000 sends; Enhanced CRM add-on | |
| Pro | Contact sales | 3 users, 12,000 sends | |
| Enterprise | Contact sales | 5 users, 15,000 sends, SSO included |
14-day free trial, no card. Add-ons: SMS, WhatsApp, Enhanced CRM (not on Starter), custom reporting, transactional email.
Prices as published by ActiveCampaign on the date above. Quotes for larger teams often differ, which is what a request on SaaSBid surfaces.
Worth knowing before you buy
- SSO is included only on Enterprise.
- Included users: Starter 1, Plus 1, Pro 3, Enterprise 5.
- SMS, WhatsApp, transactional email and (on lower tiers) custom reporting are separate add-ons.
- Pricing is shown for 1,000 contacts billed yearly; monthly billing is not stated.
