Email Marketing Software
Mailchimp: features, pricing and who it fits
Intuit owns Mailchimp, which begins with a free 250-contact tier before moving to contact-based plans priced from $13 per month. Flow depth depends on the plan: Free has none, Essentials allows 4 steps, and Standard or Premium reach 200 flow points. Premium alone includes SSO.
Who Mailchimp is for
Best for
- Small lists that start free and grow into paid tiers
Look elsewhere if
- Teams that need SSO below the Premium price point
Fit by company size
| Category | 1-10 people | 11-50 people | 51-500 people | 500+ people |
|---|---|---|---|---|
| Email Marketing Software | Strong fit | Strong fit | Workable | Workable |
| Marketing Automation Software | Strong fit | Strong fit | No data | No data |
Strong fitWorkablePoor fitNo data from the vendor
Mailchimp features
- Automation workflows
- Free: none; Essentials: up to 4 steps per flow; Standard and Premium: up to 200 flow points
- Pricing model and real cost
- Contact-tier pricing
- Workflow and journey builder
- Standard and Premium: up to 200 flow points
- Reporting and attribution
- Custom reports on Standard and up
- Pricing model
- Contact-tier pricing
Mailchimp pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Free | $0 | month | 250 contacts, 500 emails/month or 250/day, 1 user |
| Essentials | $13 | month | 12-month discounted rate; 3 users |
| Standard | $20 | month | 12-month discounted rate; 5 users; automation up to 200 flow points |
| Premium | $350 | month | 12-month discounted rate; unlimited users; Enterprise SSO; phone support |
Prices shown in the USD view are the 12-month discounted rates; the contact tier each applies to was not labeled. 14-day trial on Standard and Essentials.
Prices as published by Mailchimp on the date above. Quotes for larger teams often differ, which is what a request on SaaSBid surfaces.
Worth knowing before you buy
- Enterprise SSO only on Premium
- Premium includes four onboarding sessions and a dedicated specialist; Standard one session
- Free plan has no role-based access and no automation
- Annual billing on Standard and Premium over 10,000 contacts requires contacting sales
- Going over contact or send limits triggers automatic extra charges
Mailchimp alternatives
BrevoFree (price of paid plans not confirmed by the vendor)
Klaviyo$0 (Free, 250 active profiles, 500 emails/month)
ActiveCampaign$15/month (Starter, 1,000 contacts, billed annually)
HubSpot Marketing Hub$0 (Free, up to 2 users)
Constant Contact$12/month (Email Lite, 500 contacts, monthly billing)
Omnisend$0 (Free)