Social Media Management Tools
Metricool: features, pricing and who it fits
Metricool charges by the number of brands and has a Free plan for one. Starter costs $20 monthly on annual billing for 5 brands. Analytics, reports and an inbox are bundled with scheduling, but post approval appears only on Advanced. Reviewers report some scheduling glitches.
Who Metricool is for
Best for
- Freelancers and small agencies managing 5 to 50 brands on a budget
- Teams that want analytics and reporting bundled with scheduling
Look elsewhere if
- Teams needing approval workflows on a low tier (approvals start on Advanced)
- Enterprises needing published SSO or deep social listening
Fit by company size
| Category | 1-10 people | 11-50 people | 51-500 people | 500+ people |
|---|---|---|---|---|
| Social Media Management Tools | Strong fit | Strong fit | Workable | Poor fit |
Strong fitWorkablePoor fitNo data from the vendor
Metricool features
- Scheduling and publishing
- Unlimited publishing under fair use on paid plans; Free limited to 20 posts per month
- Supported networks
- Inbox covers Instagram, Facebook, TikTok, YouTube, Google Business Profile; LinkedIn from Starter; X needs a paid add-on
- Analytics and reporting
- PDF/PPT reports and unlimited analytics history from Starter; custom report templates and Data Studio connector on Advanced
- Social inbox and engagement
- Inbox on all plans for several networks; LinkedIn from Starter
- Social listening
- No named listening feature; competitor analysis (5 profiles Free, 100 Starter) and hashtag search instead
- Approvals and collaboration
- Post approval and role management only on Advanced and Custom
- Pricing model
- Priced by number of brands, not users
- Target company size
- Freelancers and small agencies
Metricool pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Free | $0 | 1 brand | 20 scheduled posts per month, 5 competitor profiles, 30 days of analytics |
| Starter 5 brands | $25 monthly / $20 per month annual | 5 brands | Unlimited publishing under fair use, PDF/PPT reports, LinkedIn |
| Starter 10 brands | $45 monthly / $36 per month annual | 10 brands | |
| Advanced 15 brands | $67 monthly / $53 per month annual | 15 brands | Adds team and client management, roles, post approval, API |
| Advanced 25 brands | $107 monthly / $85 per month annual | 25 brands | |
| Advanced 50 brands | $210 monthly / $159 per month annual | 50 brands | |
| Custom | Contact sales | custom brands | White label, dedicated account manager |
Page matched monthly/annual figures by the stated savings percentage; X add-on and Advanced Analytics add-on cost extra (price not captured).
Prices as published by Metricool on the date above. Quotes for larger teams often differ, which is what a request on SaaSBid surfaces.
Pros and cons
What users like
- Easy to use with everything in one place
- Low price per brand
Common complaints
- Scheduled posts sometimes shown as published but missing
- Support responsiveness and pricing concerns
Integrations, security and hosting
Worth knowing before you buy
- Priced per brand, not per user; user limits are not published on the pricing page
- Approvals gated to Advanced (15+ brands, from $53/month annual)
- X (Twitter) needs a paid add-on
- White label only on Custom
- Company says it joined team.blue in 2024
