Marketing Automation Software
Moosend: features, pricing and who it fits
Newsletter authors and small store owners get inexpensive email automation from Moosend, and the plan scales with list size up to a million subscribers. Support and usability earn praise; sender verification and white-label bugs earn complaints.
Who Moosend is for
Best for
- Small teams wanting email automation at low cost
- Newsletter and ecommerce senders
Look elsewhere if
- B2B teams needing lead scoring and deep CRM sync
- Buyers needing clear SSO and multi-user controls below Enterprise
Fit by company size
| Category | 1-10 people | 11-50 people | 51-500 people | 500+ people |
|---|---|---|---|---|
| Marketing Automation Software | Strong fit | Strong fit | No data | Workable |
Strong fitWorkablePoor fitNo data from the vendor
Moosend features
- Workflow and journey builder
- Automation workflows (vendor claim; details not published)
- Email and multichannel campaigns
- Email; transactional email as add-on
- Pricing model
- Subscriber tiers 500 to 1,000,000
- Target company size
- Small business to enterprise tier available
Moosend pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Pro | Not published by the vendor | by subscribers | 5 team members |
| Moosend+ | Contact | custom | Pro plus Enterprise add-ons chosen |
| Enterprise | Quote | custom | Account manager, priority support |
The vendor page shows no dollar amounts. Third-party sources put Pro at $9/month for 500 subscribers monthly, about $7 annual, $88 to $100 at 10,000 (emailvendorselection.com and others). Biannual 15% off, annual 20% off, nonprofits extra 25%. 30-day trial up to 1,000 contacts. Pay-as-you-go credits: 350,000 for $350.
Prices as published by Moosend on the date above. Quotes for larger teams often differ, which is what a request on SaaSBid surfaces.
Pros and cons
What users like
- Support quality and responsiveness
- Ease of use
Common complaints
- Sender verification friction
- Bugs in white-label setups
Worth knowing before you buy
- Constant Contact bought Moosend from Sitecore in June 2025; Sitecore Send continues on Moosend technology
- SSO and SAML is an add-on for Moosend+ and an Enterprise feature
- Annual billing is 20% off, biannual 15%
- Pay-as-you-go email credits never expire
