SEO Tools
Serpstat: features, pricing and who it fits
Four Serpstat tiers start at $50 monthly and combine keyword research, rank checks, site audits and API access. Seats run from one to thirty. Only the Agency plan has white-label reports, and published security documentation is thin.
Who Serpstat is for
Best for
- Small businesses and freelancers who want an all-in-one SEO suite at a low monthly price
- Agencies that need white-label reports and a large API quota on the Agency plan
Look elsewhere if
- Teams needing more than 30 seats on one plan
- Buyers who want published SSO or compliance documentation
Fit by company size
| Category | 1-10 people | 11-50 people | 51-500 people | 500+ people |
|---|---|---|---|---|
| SEO Tools | Strong fit | Strong fit | Workable | Poor fit |
Strong fitWorkablePoor fitNo data from the vendor
Serpstat features
- Keyword research database
- Keyword research and keyword clustering tools
- Technical site audit
- Site audit with 30,000 to 1,500,000 pages per plan
- Rank tracking
- Position checks: 10,000 to 500,000 per month by plan
- Content optimization and AI features
- AI Visibility checks, 1,500/month on Team and up
- Competitor analysis
- Competitor analysis module listed on homepage
- Reporting and white label
- White label reports on Agency plan only
- Project and credit limits
- 5 projects on Individual, unlimited from Team; users 1/3/6/30
- Pricing model and transparency
- Tiered plans bundling seats, checks and audit pages; annual discount up to 27%
- Target company size
- Solo SEOs to agencies (G2: 80.3% of reviews from small business)
Serpstat pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Individual | $50/month | 1 user | 5 projects, 10,000 position checks/month, 30,000 audit pages, no API |
| Team | $100/month | 3 users | Unlimited projects, 50,000 position checks, 150,000 audit pages, API |
| Team x2 | $169/month | 6 users | 100,000 position checks, 300,000 audit pages |
| Agency | $410/month | 30 users | 500,000 position checks, 1,500,000 audit pages/month, white label reports, no free trial |
Page shows annual savings in dollars per plan (228, 348, 484, 1,068 per year) and a headline of up to 27%; annual prices themselves not listed. AI Visibility: 1,500 checks/month on Team and up, extra $20 per 1,000 (min $40 top-up).
Prices as published by Serpstat on the date above. Quotes for larger teams often differ, which is what a request on SaaSBid surfaces.
Pros and cons
What users like
- Strong support rating on G2
- Wide feature set for the price
Common complaints
- Fewer recent G2 reviews than larger rivals
Worth knowing before you buy
- Seats are bundled in plans (1, 3, 6, 30), no per-seat add-on price is published
- API credits are only included from the Team plan up
- Agency plan is the only one with white label reports and has no free trial
- Trial is 7 days and needs a $1 card verification that is refunded
- Individual plan caps projects at 5
