SEO Tools
Ahrefs: features, pricing and who it fits
Ahrefs is a bootstrapped suite best known for backlink and competitor data. Plans differ in projects, tracked keywords and crawl credits, and extra seats, Report Builder and Brand Radar cost more. Reviewers praise its accuracy and call it expensive for small budgets.
Who Ahrefs is for
Best for
- SEO and link-building teams who value backlink and competitor data
- Small teams of 1 to 3 users
Look elsewhere if
- Individuals and small businesses on tight budgets (cost is the top complaint)
- Large teams: each extra seat is billed separately
Fit by company size
| Category | 1-10 people | 11-50 people | 51-500 people | 500+ people |
|---|---|---|---|---|
| SEO Tools | Workable | Strong fit | Workable | No data |
Strong fitWorkablePoor fitNo data from the vendor
Ahrefs features
- Technical site audit
- Crawl credits per month: 100,000 (Lite), 500,000 (Standard), 1.5M (Advanced)
- Rank tracking
- Tracked keywords: 750 / 2,000 / 5,000 on Lite / Standard / Advanced
- Content optimization and AI features
- AI prompt checks: 150 / 300 / 600; Brand Radar AI add-on from $199/mo
- Reporting and white label
- Report Builder add-on $99/mo (50 reports, 500 widgets, scheduling)
- Project and credit limits
- Projects: 5 / 20 / 50; verified projects unlimited; historical data 6 months / 2 years / 5 years
- Pricing model and transparency
- Flat tiers; extra seats, Brand Radar, prompt packages, Report Builder are add-ons
Ahrefs pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Starter | $29/mo | per plan | entry plan |
| Lite | $129/mo | per plan | 5 projects, 750 tracked keywords, 100,000 crawl credits, 6 months history, 1 user, extra seat $40/mo (up to 2 more) |
| Standard | $249/mo | per plan | 20 projects, 2,000 keywords, 500,000 crawl credits, 2 years history, extra seat $60/mo (up to 5 more) |
| Advanced | $449/mo | per plan | 50 projects, 5,000 keywords, 1.5M crawl credits, 5 years history, extra seat $80/mo (up to 10 more) |
| Enterprise | $1,499/mo | per plan | annual commitment, uncapped API, SSO, custom limits |
Page says annual billing saves up to 17% but lists no annual prices; shown prices are monthly. USD prices from ahrefs.com/pricing?currency=USD, checked 2026-10-24.
Prices as published by Ahrefs on the date above. Quotes for larger teams often differ, which is what a request on SaaSBid surfaces.
Pros and cons
What users like
- Accurate SEO data
- Strong backlink and competitor analysis
Common complaints
- Expensive for individuals and small businesses
- AI tool inaccuracies
- No local SEO tools
Worth knowing before you buy
- SSO is listed only with the Enterprise plan at $1,499/mo, which needs an annual commitment
- Extra seats cost $40 to $80/mo depending on plan
- Historical data depth ranges from 6 months on Lite to 5 years on Advanced
- Brand Radar AI add-on starts at $199/mo, custom prompt packages billed per check beyond quota
- Company is bootstrapped with about 149 staff per its about page
