SEO Tools
Semrush: features, pricing and who it fits
Semrush is an all-in-one suite with tiered plans that cap websites at 5, 15 or 40 and more. Position tracking allows 500 daily keywords on entry plans. Extra users, reports and lead generation are add-ons, which reviewers say add up quickly.
Who Semrush is for
Best for
- Marketing teams that want keyword, audit, backlink and AI visibility tools in one login
- Teams that can live with 5 to 15 websites per plan
Look elsewhere if
- Solo site owners on a tight budget (reviewers repeatedly call it expensive)
- Teams needing many seats cheaply: extra users start at EUR 43 per month each
Fit by company size
| Category | 1-10 people | 11-50 people | 51-500 people | 500+ people |
|---|---|---|---|---|
| SEO Tools | Poor fit | Strong fit | Workable | No data |
Strong fitWorkablePoor fitNo data from the vendor
Semrush features
- Rank tracking
- Position tracking: 500 keywords daily on SEO and Starter, 1,500 on Pro+, 5,000+ on Advanced
- Content optimization and AI features
- AI visibility tracking: 50 prompts (Starter), 100 (Pro+), unlimited (Advanced)
- Reporting and white label
- Base Report add-on EUR 9.59/mo, Pro Report add-on EUR 19.18/mo
- Project and credit limits
- Websites per plan: 5 / 5 / 15 / 40+; results per report not published
- Pricing model and transparency
- Flat plan tiers; extra users, lead generation and reports are paid add-ons
Semrush pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| SEO | EUR 112.52/mo annual; EUR 134/mo monthly | per plan | 5 websites, 500 keywords tracked daily |
| Starter | EUR 158.40/mo annual; EUR 190/mo monthly | per plan | 5 websites, 500 keywords, 50 AI prompts daily |
| Pro+ | EUR 238/mo annual; EUR 286/mo monthly | per plan | 15 websites, 1,500 keywords, 100 AI prompts daily |
| Advanced | Custom | per plan | 40+ websites, 5,000+ keywords, unlimited AI prompts, request demo |
The vendor pricing page shows prices in EUR (display currency may depend on visitor location), including with a USD currency parameter. Free plan: 1 demo project, 10 reports per day. Trial stated as 7 days. Third-party sites quote USD (e.g. Pro+ USD 299 monthly) but these are not confirmed by the vendor.
Prices as published by Semrush on the date above. Quotes for larger teams often differ, which is what a request on SaaSBid surfaces.
Pros and cons
What users like
- Broad toolset in one suite
- Strong backlink audit capabilities
Common complaints
- Expensive for small teams
- Add-on pricing adds up
- Steep learning curve
Integrations, security and hosting
- Data residency
- Primary region not named; EEA data transferred to the US under SCCs; subprocessor list published
Worth knowing before you buy
- Extra users cost from EUR 43/mo each, so seats are a separate cost line
- Reports like Base Report and Pro Report and Lead Generation are paid add-ons on top of plans
- Public DPA exists; EEA data is transferred to the US under SCCs and the primary hosting region is not named
- Free plan limits you to 1 demo project and 10 reports per day
