Ecommerce Platforms
Shopify: features, pricing and who it fits
Plan names on Shopify run Basic, Grow, Advanced and Plus, with Basic at $29 per month on yearly billing. Card fees shrink on pricier plans, whereas outside gateways add 2% on Basic. Staff seats move from none to unlimited on Plus.
Who Shopify is for
Best for
- Small and mid-size brands that want a hosted store without managing servers
- Merchants that will use Shopify Payments to avoid the third-party gateway fee
- Brands that need a path from a cheap plan to Plus without replatforming
Look elsewhere if
- Merchants that must use an outside payment gateway at low volume (2% extra fee on Basic)
- Teams needing full server-level control of code and data
- Anyone expecting SSO details on the public pricing page (not stated there)
Fit by company size
| Category | 1-10 people | 11-50 people | 51-500 people | 500+ people |
|---|---|---|---|---|
| Ecommerce Platforms | Strong fit | Strong fit | Strong fit | Strong fit |
| Website Builders | Strong fit | Strong fit | Strong fit | Strong fit |
Strong fitWorkablePoor fitNo data from the vendor
Shopify features
- Hosted versus self-hosted
- Hosted SaaS
- Payment processing and transaction fees
- Shopify Payments online card 2.1% + EUR 0.30 on Basic down to 1.3% + EUR 0.30 on Plus; third-party gateways add 2% / 1% / 0.6% / 0.2% by plan
- Scalability and checkout limits
- Staff seats rise from none (Basic) to 5, 15 and unlimited (Plus)
- Pricing model and transparency
- Four tiers, about 25% cheaper when paid yearly; fees fall as plan rises
- Target company size
- Starter stores to enterprise (Plus)
- Ecommerce capability
- Native checkout, POS Pro add-on at EUR 79/mo per location
- Hosting, uptime and speed
- Vendor-hosted
- Pricing model
- Four tiers, about 25% cheaper when paid yearly; fees fall as plan rises
Shopify pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Basic | $39/mo monthly, $29/mo yearly | per store | Online card 2.1% + EUR 0.30; third-party gateway fee 2%; additional staff not included |
| Grow | $105/mo monthly, $79/mo yearly | per store | Card 1.8% + EUR 0.30; third-party fee 1%; 5 additional staff |
| Advanced | $399/mo monthly, $299/mo yearly | per store | Card 1.6% + EUR 0.30; third-party fee 0.6%; 15 additional staff |
| Plus | From EUR 2,100/mo (no USD figure on vendor page) | per store | Card 1.3% + EUR 0.30; third-party fee 0.2%; unlimited staff; 1 or 3 year term options |
USD yearly prices ($29/$79/$299) and monthly prices ($39/$105/$399) are from Shopify's own pricing and B2B/POS pages; the main pricing page shows EUR. Card rates in the plan notes are the EUR-page values and may differ in USD. Plus: the vendor page shows EUR 2,100 only; no USD price published. Trial shown as 3 days free then EUR 1/month for 3 months. POS Pro add-on EUR 79/mo per location.
Prices as published by Shopify on the date above. Quotes for larger teams often differ, which is what a request on SaaSBid surfaces.
Worth knowing before you buy
- Third-party payment gateway fee is 2% on Basic and 0.2% on Plus, on top of the gateway's own fees, so gateway choice changes plan economics.
- Basic includes no additional staff accounts; Grow adds 5, Advanced 15, Plus unlimited.
- Plus starts at EUR 2,100/month and the FAQ offers 1 or 3 year terms.
- Yearly billing cuts the headline price by roughly 25%.
- SSO and SCIM are not stated on the public pricing page.
