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Omnisend: features, pricing and who it fits

Checked October 24, 2026 · omnisend.com

Omnisend is built for online stores and connects to Shopify, WooCommerce, BigCommerce and Wix. Segments can use purchase history, and SMS credits start at $0.007 each. A free plan exists, but there is no annual discount, only a 30 percent cut for paying three months upfront.

Who Omnisend is for

Best for

  • Ecommerce stores on Shopify, WooCommerce or BigCommerce
  • Stores wanting email plus SMS credits on Pro

Look elsewhere if

  • B2B teams needing lead scoring and CRM sync (vendor positions on ecommerce)
  • Buyers who need SSO: not mentioned

Fit by company size

Category1-10 people11-50 people51-500 people500+ people
Email Marketing SoftwareStrong fitStrong fitNo dataPoor fit
Marketing Automation SoftwareStrong fitStrong fitNo dataNo data

Strong fitWorkablePoor fitNo data from the vendor

Omnisend features

Automation workflows
Welcome, abandoned cart and post-purchase flows
Segmentation and personalization
By behavior, purchase history, engagement; AI-built segments
Ecommerce and CRM integrations
Shopify, Shopify Plus, BigCommerce, WooCommerce, Wix, Ecwid, WordPress
Pricing model and real cost
Contacts; SMS credits extra
Target company size
Ecommerce brands, agencies
Workflow and journey builder
Automation workflows incl. cart and post-purchase
Email and multichannel campaigns
Email, SMS, web push
Pricing model
Contacts; SMS credits extra

Omnisend pricing

PlanPriceUnitNotes
Free$0250 contacts500 emails/mo, 500 web push
Standard$11.20/month billed monthly500 contacts shown6,000 emails/mo; unlimited web push
Pro$41.30/month billed monthly2,500 contacts shownunlimited emails, SMS credits
CustomQuote150,000+ active profiles24/7 priority support

No annual discount listed; paying 3 months upfront gives 30% off. SMS credits from $0.007 each at high US volume. Page inconsistencies on Standard email limit and Free SMS.

Prices as published by Omnisend on the date above. Quotes for larger teams often differ, which is what a request on SaaSBid surfaces.

Integrations, security and hosting

Integrations
305+, including Shopify, BigCommerce, WooCommerce, Wix

Worth knowing before you buy

  • No annual discount; 30% off applies only when paying 3 months upfront.
  • SMS credits are on Pro; US rate falls from $0.009 to $0.007 per SMS with volume.
  • Vendor claims up to 35% lower pricing than Klaviyo (vendor claim, standard rates).
  • Dedicated account expert is free only for accounts paying $400/month or more.

Omnisend alternatives

Sources