Marketing Automation Software
Keap: features, pricing and who it fits
Service businesses with two to ten users are the audience for Keap, formerly Infusionsoft. CRM, automation and invoicing come in one base plan at $299 monthly, though every user beyond two costs more and an implementation package is required.
Who Keap is for
Best for
- Small service businesses wanting CRM, automation and invoicing in one tool
- Teams of 2 to about 10 users
Look elsewhere if
- Larger teams: every user beyond 2 costs extra
- Buyers wanting self-serve onboarding: an implementation package is required
Fit by company size
| Category | 1-10 people | 11-50 people | 51-500 people | 500+ people |
|---|---|---|---|---|
| Marketing Automation Software | Strong fit | Workable | Poor fit | Poor fit |
Strong fitWorkablePoor fitNo data from the vendor
Keap features
- CRM integration
- Built-in CRM
- Email and multichannel campaigns
- Text marketing (US only) with tiers from included Tier 1 up to $279/mo for 25,000 messages
- Pricing model
- Base plan plus users and contact tiers
- Target company size
- Small businesses
Keap pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Base plan | $299/mo monthly or $2,988/yr | includes 2 user licences | contact count tiered, prices not on page |
Additional users $39/mo each. Contact add-on tiers not published. Text marketing Tier 1 included; higher tiers $24 to $279/mo. Keap implementation package required, price not listed. Annual contract carries a $299 early termination fee.
Prices as published by Keap on the date above. Quotes for larger teams often differ, which is what a request on SaaSBid surfaces.
Pros and cons
What users like
- Strong automation
- Economical CRM and marketing in one tool
Worth knowing before you buy
- Implementation package is mandatory and its price is unpublished
- Annual plan saves $600/yr (about 17%) but carries a $299 early termination fee
- Cancellation requests need 10 days before the next invoice date
- Thryv bought Keap for $80M cash in Oct 2024, reported by a source as a steep drop from earlier valuation; competitors speculate about price rises, none announced
