Email Marketing Software
HubSpot Marketing Hub: features, pricing and who it fits
HubSpot Marketing Hub is a CRM-native suite with a free tier for 2 users, per-seat Starter plans and higher Professional and Enterprise tiers. The Professional tier carries a one-time $3,000 onboarding fee and Enterprise $7,000. The marketplace lists over 2,000 integrations.
Who HubSpot Marketing Hub is for
Best for
- Teams already on HubSpot CRM that want marketing, forms and reporting in one system
- Small teams starting on Free (2 users) and growing into Starter
Look elsewhere if
- Budget-limited teams needing automation depth: Professional starts at $800 or $890/month plus a $3,000 onboarding fee
- Teams needing SAML SSO below Enterprise
Fit by company size
| Category | 1-10 people | 11-50 people | 51-500 people | 500+ people |
|---|---|---|---|---|
| Email Marketing Software | Strong fit | Strong fit | Workable | Strong fit |
| Marketing Automation Software | Strong fit | Strong fit | Strong fit | Strong fit |
Strong fitWorkablePoor fitNo data from the vendor
HubSpot Marketing Hub features
- Automation workflows
- Automation on Free (email campaigns); Campaign Agent plans campaigns from a goal
- Analytics and A/B testing
- A/B tests listed under Enterprise on the marketing page
- Pricing model and real cost
- Seat plus marketing-contact tiers; onboarding fee on Professional and Enterprise
- Target company size
- Small business (Starter) to enterprise
- Workflow and journey builder
- Automation on Free tier; Campaign Agent (AI)
- Lead scoring and routing
- Not described as standalone; lead scores can be sent to Salesforce
- CRM integration
- Native HubSpot CRM; bi-directional Salesforce sync
- Forms and landing pages
- Free lead forms and landing page builders
- Reporting and attribution
- Dashboards; multi-touch attribution in Advanced Marketing Reporting
- Pricing model
- Seat plus marketing-contact tiers; onboarding fee on Professional and Enterprise
HubSpot Marketing Hub pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Free | $0 | up to 2 users | |
| Starter | from $7/mo/seat or $20/mo/seat (page does not label which is monthly vs annual) | per seat | 1,000 marketing contacts, 500 HubSpot credits, no onboarding fee |
| Professional | from $800/mo or $890/mo (unlabeled) | flat | 3 core seats included, extra from $45/mo; 2,000 contacts; $3,000 one-time onboarding |
| Enterprise | from $3,600/mo | flat | 5 core seats included, extra from $75/mo; 10,000 contacts; $7,000 one-time onboarding |
Email send limits per month: Starter 5x, Professional 10x, Enterprise 20x the contact tier. Non-marketing contacts stored free up to 15 million. HubSpot AEO add-on $50/mo ($45 annual).
Prices as published by HubSpot Marketing Hub on the date above. Quotes for larger teams often differ, which is what a request on SaaSBid surfaces.
Integrations, security and hosting
- Integrations
- 2,000+ (HubSpot Marketplace, per vendor), including Salesforce
- Security and compliance
- SOC 3 report (public), SOC 2 Type 2 (confidential report on request)
- Data residency
- US (AWS US East, default) or EU (Frankfurt) for new customers since July 19 2021
- Implementation
- Professional $3,000 and Enterprise $7,000 one-time onboarding fee; none on Starter
Worth knowing before you buy
- Professional carries a $3,000 one-time onboarding fee and Enterprise $7,000.
- SAML SSO is Enterprise-tier only; Sign in with Google is on all plans.
- New customers can choose an EU data center (Frankfurt) since July 19, 2021; default is AWS US East.
- The pricing page shows two prices per paid tier without labeling monthly vs annual.
- Extra seats cost $45/mo on Professional and $75/mo on Enterprise.
