Sales Intelligence Software
Apollo.io: features, pricing and who it fits
Apollo.io pairs B2B contact data with list building, CRM enrichment and outbound sequences. Plans are per seat at $49, $79 and $119 per month on annual billing, with a free plan. Credits are allotted per seat per year, so heavy exports and phone reveals need tracking.
Who Apollo.io is for
Best for
- Small teams seeking prospect data and outbound sequences in one tool
- Organizations seeking B2B contacts and companies
Look elsewhere if
- Track credit consumption for exports and phones, and test record accuracy in your own territory.
Apollo.io features
- Contact and company coverage
- B2B contacts and companies
- Account and intent signals
- 1 intent topic on Free; 6 intent topics and intent filters on Basic and Professional
- Workflow integration
- Salesforce, HubSpot
- Credit and export controls
- Credits per seat per year: 900 Free, 30,000 Basic, 48,000 Professional, 72,000 Organization
- Pricing and contract model
- Per seat: $49 Basic, $79 Professional, $119 Organization (annual billing)
- Buyer and rollout fit
- SMB, mid-market and outbound teams
- Data accuracy and verification
- Seven-step email verification, stated 98% accuracy; phone verified in real time
- Direct dials and mobile numbers
- Refreshed mobile numbers and direct dials, unlocked with credits
- Search filters and intent signals
- 65+ filters incl. job changes, funding rounds and Bombora intent data
- CRM integrations and API
- Salesforce, HubSpot, Outreach, Salesloft, Marketo; API listed on Custom plans
- Pricing model
- Per seat: $49 Basic, $79 Professional, $119 Organization (annual billing)
- Target company size
- SMB, mid-market and outbound teams
Apollo.io pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Free | $0 | seat | 900 credits per seat per year, 2 sequences |
| Basic | $49 annual / $65 monthly | seat per month | 30,000 credits per seat per year, unlimited sequences, 14-day trial |
| Professional | $79 annual / $99 monthly | seat per month | 48,000 credits per seat per year, A/Z testing, call recording and AI insights |
| Organization | $119 billed annually | seat per month | Minimum 3 seats, 72,000 credits per seat per year |
Per-seat plans with usage credits; Basic annual equivalent
Prices as published by Apollo.io on the date above. Quotes for larger teams often differ, which is what a request on SaaSBid surfaces.
Apollo.io pros and cons
What users like
- Ease of use 1,587 mentions
- Lead generation 1,349 mentions
- Features 1,321 mentions
- Helpful 1,317 mentions
- Time savings 1,123 mentions
Common complaints
- Missing features 559 mentions
- Inaccurate data 469 mentions
- Learning curve 458 mentions
Pros and cons tags from G2's reviews page, read October 26, 2026.
Integrations, security and hosting
- Security and compliance
- ISO 27001, SOC 2
Worth knowing before you buy
- Published commercial structure: Per-seat plans with usage credits; Basic annual equivalent.
- Core scope: B2B contacts and companies; List building and CRM enrichment.
- Practical fit: Small teams seeking prospect data and outbound sequences in one tool.
Apollo.io alternatives
Vendor dossier
Fit by company size
| Category | 1-10 people | 11-50 people | 51-500 people | 500+ people |
|---|---|---|---|---|
| Sales Intelligence Software | Strong fit | Strong fit | Strong fit | No data |
| B2B Contact Data Providers | Strong fit | Strong fit | Strong fit | No data |
Strong fitWorkablePoor fitNo data from the vendor
What vendors in this category ask before quoting
Answer these once in a SaaSBid request and Apollo.io and its alternatives quote against the same facts.
- How many reps will search and export data?Seat counts and minimums change the total, and credits may be per seat.
- Which countries and industries are you targeting?Data accuracy and phone coverage differ by region.
- How many contact reveals and exports do you need each month?Credit tiers and extra credit prices depend on volume.
- Which CRM and outreach tools must the data sync with?Native integrations may be limited to certain plans.
- Do you want enrichment of your existing CRM records?Enrichment is sometimes a separate add-on or credit type.
- Will you let us trial the data on a small set of our own target accounts?A trial shows real accuracy and credit burn before you sign an annual term.