Sales Intelligence Software
Cognism: features, pricing and who it fits
Cognism targets mid-market and enterprise teams, particularly in EMEA, that need phone-verified mobile numbers along with firmographic and technographic filters. Buyers receive a quote based on a package and contact credits, and at least 5 seats must be purchased.
Who Cognism is for
Best for
- Teams with European prospecting and mobile verification requirements
- Organizations seeking verified B2B contacts and mobiles
Look elsewhere if
- Solo sellers and teams smaller than the 5-seat minimum
Cognism features
- Contact and company coverage
- Verified B2B contacts and mobiles
- Workflow integration
- Salesforce, HubSpot
- Credit and export controls
- Contact credits are set in the quote; limits not published
- Pricing and contract model
- Quote-based package and contact credits
- Buyer and rollout fit
- Mid-market and enterprise B2B teams, particularly EMEA
- Data accuracy and verification
- Phone-verified mobiles with manual and automated checks; 16 DNC lists screened
- Regional coverage
- Director-level coverage in Europe and the US; positioned as European B2B data
- Direct dials and mobile numbers
- Phone-verified mobiles; on-demand verification and premium mobile filter on Pro
- Search filters and intent signals
- Firmographic, technographic and signal filters; Bombora intent (up to 12 topics) on Pro
- CRM integrations and API
- Salesforce, HubSpot, Pipedrive, Dynamics, Bullhorn, Salesloft, Outreach; API and MCP
- Pricing model
- Quote-based package and contact credits
- Target company size
- Mid-market and enterprise B2B teams, particularly EMEA
Cognism pros and cons
What users like
- Ease of use 216 mentions
- Contact data 193 mentions
- Data accuracy 169 mentions
- Lead generation 126 mentions
- Accuracy 108 mentions
Common complaints
- Inaccurate data 99 mentions
- Wrong phone numbers 62 mentions
- Outdated contacts 58 mentions
- Missing data 55 mentions
Pros and cons tags from G2's reviews page, read October 26, 2026.
Integrations, security and hosting
- Security and compliance
- SOC 2 Type II, ISO 27001, ISO 27701
Worth knowing before you buy
- Published commercial structure: Quote-based package and contact credits.
- Core scope: Verified B2B contacts and mobiles; Firmographic and technographic filters.
- Practical fit: Teams with European prospecting and mobile verification requirements.
Cognism alternatives
Vendor dossier
Fit by company size
| Category | 1-10 people | 11-50 people | 51-500 people | 500+ people |
|---|---|---|---|---|
| Sales Intelligence Software | Poor fit | Workable | Strong fit | Strong fit |
| B2B Contact Data Providers | Poor fit | Workable | Strong fit | Strong fit |
Strong fitWorkablePoor fitNo data from the vendor
What vendors in this category ask before quoting
Answer these once in a SaaSBid request and Cognism and its alternatives quote against the same facts.
- How many reps will search and export data?Seat counts and minimums change the total, and credits may be per seat.
- Which countries and industries are you targeting?Data accuracy and phone coverage differ by region.
- How many contact reveals and exports do you need each month?Credit tiers and extra credit prices depend on volume.
- Which CRM and outreach tools must the data sync with?Native integrations may be limited to certain plans.
- Do you want enrichment of your existing CRM records?Enrichment is sometimes a separate add-on or credit type.
- Will you let us trial the data on a small set of our own target accounts?A trial shows real accuracy and credit burn before you sign an annual term.