SMS Marketing Software

Attentive: features, pricing and who it fits

Checked October 26, 2026 · attentive.com

Attentive is an SMS, email, RCS and push platform aimed at large ecommerce brands, with usage-based pricing tied to list size and messages. It lists 100+ integrations and built-in carrier registration help. A SOC 2 Type 2 report is available on request.

Who Attentive is for

Best for

Enterprise and large ecommerce brands that want a managed SMS program
Brands running SMS, email, RCS and push from one vendor

Look elsewhere if

Small shops that need published prices
Teams that want pay-as-you-go without talking to sales

Attentive features

Opt-in and list growth tools: Sign-up units and AI Grow
Segmentation and automation: Audience Manager with dynamic segmentation; AI Journeys triggered messaging
Two-way messaging and inbox: Concierge for two-way conversations
Compliance and carrier registration: Built-in compliance tools and carrier registration support
Ecommerce and CRM integrations: 100+ integrations including Shopify, Klaviyo, Salesforce
Analytics and revenue attribution: Customizable reporting and attribution
Pricing model: Usage-based on list size, messages and channels
Target company size: Enterprise ecommerce brands

Attentive pricing

Plan	Price	Unit	Notes
SMS, email, RCS & push	Contact sales	list size and messages sent	Recommended bundle
Text & email	Contact sales	list size and messages sent
Text only	Contact sales	per message and subscriber count
Full package	Contact sales	custom	All channels and full AI suite

Usage-based, no credit system. AI Pro and AI Grow are flat monthly fees; AI Journeys is pay per click; AI Essentials included. Bundling channels earns discounts.

Prices as published by Attentive on the date above. Quotes for larger teams often differ, which is what a request on SaaSBid surfaces.

Integrations, security and hosting

Integrations: 100+, including Shopify, Klaviyo, Salesforce
Security and compliance: SOC 2 Type 2, GDPR, CCPA

Worth knowing before you buy

Pricing is usage-based on list size and messages, not a flat tier
AI Pro and AI Grow are flat monthly add-ons; AI Journeys is billed per click
Vendor states ARR passed $500M in 2024
Onboarding and deliverability support listed for all plans; full package adds full-service setup
SOC 2 Type 2 report covers Nov 2024 to Oct 2025 and requires an access request

Attentive alternatives

Vendor dossier

Fit by company size

Category	1-10 people	11-50 people	51-500 people	500+ people
SMS Marketing Software	Poor fit	Poor fit	No data	Strong fit

Strong fitWorkablePoor fitNo data from the vendor

How buying Attentive works

How you buy: Through sales
Demo or quote needed for: All plans (quote only)
Onboarding fee: none stated

Security and data protection

SOC 2: Type II

From Attentive's trust center, security and legal pages. Anything not listed is not published.

About the company

Founded: 2016
Ownership: venture-backed
Employees: 1,000+ (2026)
2018: Series A
2020: Reached unicorn status

Support and integrations

Support: Onboarding and deliverability support on all plans
Integrations: 100+
Notable integrations: Shopify, Klaviyo, Salesforce

What vendors in this category ask before quoting

Answer these once in a SaaSBid request and Attentive and its alternatives quote against the same facts.

How many texts do you plan to send each month, and to how many subscribers?Credit bundles, minimum spends and per-message rates all scale with volume.
Which countries are your subscribers in?Several vendors price or support only the US and Canada.
Do you sell through Shopify, another store platform or a CRM?The integration determines which triggers and data are available.
How many team members will reply to customers?Extra users may be billed separately.
Do you already hold opt-in consent, and in what form?Imported lists need proof of consent and affect onboarding.
Do you need a dedicated short code or registered local number?Short codes and registration add monthly or one-time fees.