SMS Marketing Software
Sendlane: features, pricing and who it fits
Sendlane sells email and SMS for ecommerce and prices by monthly sends instead of contacts. SMS credits start at $0.009 with carrier fees included, and SMS is unavailable during the free trial. Privy announced its acquisition of Sendlane in 2026.
Who Sendlane is for
Best for
- Ecommerce brands that want email and SMS from one vendor
- Teams that want assisted onboarding and 24/7 support
Look elsewhere if
- Teams that need published, simple flat plan prices (page shows send-based pricing)
- Buyers wary of roadmap changes after the 2026 acquisition
Sendlane features
- Opt-in and list growth tools
- Pop-ups and forms included
- Segmentation and automation
- Automated campaigns such as welcome and abandoned cart; segmentation
- Two-way messaging and inbox
- Two-Way Reply for conversational messaging with shoppers
- Compliance and carrier registration
- Compliance tools and in-house SMS specialists
- Ecommerce and CRM integrations
- Ecommerce integrations; Shopify named in category lists
- Analytics and revenue attribution
- Real-time analytics and multivariate testing
- Pricing model
- Based on sends, not contacts; SMS credits from $0.009 including carrier fees
- Target company size
- Ecommerce SMB up to enterprise (tiers up to 500,000+ contacts)
Sendlane pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Professional | Contact sales | 0 to 9,999 contacts | 24/7 support, assisted onboarding |
| Professional Plus | Contact sales | 10,000+ contacts | Adds dedicated CSM and monthly program reviews |
| Enterprise | Contact sales | large contact counts | White-glove onboarding, Slack channel, migration support |
| Enterprise Plus | Contact sales | 500,000+ contacts | Deliverability resources, optional dedicated IP, quarterly business reviews |
60-day free trial limited to 100 contacts and 500 email sends; SMS only on paid accounts. SMS credit packs from 250 credits for $6.25 to 10,000 for $175. $10/mo SMS activation. Plans prorated when changed.
Prices as published by Sendlane on the date above. Quotes for larger teams often differ, which is what a request on SaaSBid surfaces.
Worth knowing before you buy
- Pricing counts sends, not contacts
- SMS credit price includes carrier fees ($0.009 base) plus $10/mo activation
- SMS is not available during the free trial
- Sendlane was acquired by Privy, announced in February 2026 (press release datelined January 26, 2026)
- Dedicated support services require an annual contract
Sendlane alternatives
Vendor dossier
Fit by company size
| Category | 1-10 people | 11-50 people | 51-500 people | 500+ people |
|---|---|---|---|---|
| SMS Marketing Software | No data | Strong fit | Strong fit | Workable |
Strong fitWorkablePoor fitNo data from the vendor
How buying Sendlane works
- How you buy
- Online or through sales
- Free trial
- 60 days
- Contract
- Plan changes any time, prorated; dedicated support services only with annual contract
About the company
- Ownership
- part of Privy
- 2026
- Acquired by Privy, terms undisclosed
Support and integrations
- Support
- 24/7/365 support on Professional; dedicated customer success manager from Professional Plus (10,000+ contacts); personal Slack channel on Enterprise
What vendors in this category ask before quoting
Answer these once in a SaaSBid request and Sendlane and its alternatives quote against the same facts.
- How many texts do you plan to send each month, and to how many subscribers?Credit bundles, minimum spends and per-message rates all scale with volume.
- Which countries are your subscribers in?Several vendors price or support only the US and Canada.
- Do you sell through Shopify, another store platform or a CRM?The integration determines which triggers and data are available.
- How many team members will reply to customers?Extra users may be billed separately.
- Do you already hold opt-in consent, and in what form?Imported lists need proof of consent and affect onboarding.
- Do you need a dedicated short code or registered local number?Short codes and registration add monthly or one-time fees.