Email Marketing Software
Klaviyo: features, pricing and who it fits
Klaviyo is aimed at online brands and charges for active profiles, meaning people who may receive marketing email, not every stored contact. Free covers 250 profiles and 500 emails monthly. Trust pages list SOC, ISO 27001 and PCI DSS, useful during security review.
Who Klaviyo is for
Best for
- Ecommerce brands that want email and SMS driven by store data (vendor positioning)
Look elsewhere if
- Buyers who need a published price list: only the Free tier and a $5 Composer line are public on the vendor pricing page
Fit by company size
| Category | 1-10 people | 11-50 people | 51-500 people | 500+ people |
|---|---|---|---|---|
| Email Marketing Software | Workable | No data | No data | No data |
| Marketing Automation Software | Strong fit | No data | No data | No data |
Strong fitWorkablePoor fitNo data from the vendor
Klaviyo features
- Pricing model and real cost
- Active profiles (contacts who can receive marketing email) plus monthly email volume
- Email and multichannel campaigns
- Email, SMS/mobile messaging
- Pricing model
- Active profiles (contacts who can receive marketing email) plus monthly email volume
Klaviyo pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Free | $0 | up to 250 active profiles | 500 emails/mo, $5 mobile messaging allowance, email support for first 60 days |
| Marketing / Data + Analytics / Service | Not published on the vendor pricing page | active profiles | Solution-based pricing; amounts not published |
| Composer | $5/month | usage | AI agent product; vendor shows $ in the FAQ and EUR in the feature list |
| Enterprise / Professional Services | Sales-led |
The vendor pricing page publishes only the Free tier terms and Composer; paid tier amounts are not published. Exceeding limits may restrict sending.
Prices as published by Klaviyo on the date above. Quotes for larger teams often differ, which is what a request on SaaSBid surfaces.
Integrations, security and hosting
- Security and compliance
- SOC 2 (badge on trust page), ISO 27001, ISO 27017, PCI DSS
Worth knowing before you buy
- Billing basis is active profiles that can receive marketing email, not total contacts.
- Free tier includes email support only for the first 60 days.
- Trust page shows SOC, ISO 27001, ISO 27017 and PCI DSS badges; reports downloadable from the Trust Center.
- The vendor pricing page does not list seats, SSO or annual discounts.
