Survey and Form Software
Google Forms: features, pricing and who it fits
Google Forms is free with every Google account and is included in Workspace plans with no separate price. Setup and sharing are quick, and it ties into Sheets and Drive. It lacks crosstabs, panel research and white-label branding.
Who Google Forms is for
Best for
- Teams already on Google Workspace needing quick internal surveys at no extra cost
- Education and simple quizzes
Look elsewhere if
- Teams needing advanced analysis such as crosstabs or panel research
- Teams needing white-label or branded survey experiences
Fit by company size
| Category | 1-10 people | 11-50 people | 51-500 people | 500+ people |
|---|---|---|---|---|
| Survey and Form Software | Strong fit | Strong fit | Strong fit | Strong fit |
Strong fitWorkablePoor fitNo data from the vendor
Google Forms features
- Pricing model and real cost
- Included in per-user Workspace plans; no separate Forms price
- Target company size
- Any size; Workspace Starter to Plus capped at 300 users, Enterprise unlimited
Google Forms pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Free (personal Google account) | $0 | account | not confirmed by the vendor; Forms is listed as included in every Workspace plan |
| Business Starter | $7 | user/month | 1 year commitment, billed monthly; USD price per Google's pricing listing; 30 GB pooled storage |
| Business Standard | $14 | user/month | 2 TB per user |
| Business Plus | $22 | user/month | 5 TB per user |
| Enterprise | Contact sales | user/month | No user cap |
Google's pricing page shows EUR (Starter 6.80, Standard 13.60, Plus 21.10 EUR). USD $7/$14/$22 is the listed US price; promotional prices differ between sources (checked 2026-10-24). Starter, Standard and Plus capped at 300 users.
Prices as published by Google Forms on the date above. Quotes for larger teams often differ, which is what a request on SaaSBid surfaces.
Pros and cons
What users like
- Very easy to set up and share
- Free and integrated with Sheets and Drive
Worth knowing before you buy
- Forms is included in all four Workspace plans, so the cost is the Workspace seat, not Forms
- Starter, Standard and Plus are capped at 300 users; Enterprise has no cap
- Google's page showed a 50% intro discount for 3 months (EUR page, Nov 7, 2026 to Feb 7, 2027)
