Survey and Form Software
Zoho Survey: features, pricing and who it fits
Zoho Survey comes with a free tier and paid plans priced per account instead of per seat, with skip logic from Basic and SSO only on Enterprise. Zoho CRM users can push answers straight into their apps. Reporting feels basic next to dedicated research platforms.
Who Zoho Survey is for
Best for
- Teams already on Zoho CRM or Zoho Recruit that want responses pushed into those apps
- Small teams that need skip logic and a 12,000 responses per year cap at a low price
Look elsewhere if
- Market research that needs a bought respondent panel at scale
- Buyers needing SSO without moving to the top Enterprise plan
Fit by company size
| Category | 1-10 people | 11-50 people | 51-500 people | 500+ people |
|---|---|---|---|---|
| Survey and Form Software | Strong fit | Strong fit | Workable | No data |
Strong fitWorkablePoor fitNo data from the vendor
Zoho Survey features
- Question types and branching logic
- Skip logic and random question selection from Basic; piping logic and custom variables from Pro
- Distribution channels
- Email, link, embed, pop-up, social, offline collection; SMS from Plus
- Analysis and reporting
- Customizable reports from Plus, sentiment analysis from Basic, XLS/CSV export, SPSS export on Pro
- Response limits per plan
- Free 100 per survey; Basic 12,000 per year; Enterprise unlimited
- CRM and workflow integrations
- Slack, Shopify, Zendesk, Eventbrite on Basic; Zoho CRM, Tableau, Google Sheets, Zapier, Zoho Recruit on Pro
- Panel and research features
- Purchased responses available from Plus
- Pricing model and real cost
- Per account tier, not per seat; Enterprise includes 3 users
- Target company size
- Small and mid-size teams, especially inside the Zoho ecosystem
Zoho Survey pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Free | $0 | account | 3 active surveys, 10 questions and 100 responses per survey |
| Basic | about $7.42 to $7.50/month billed annually; $9/month monthly (third party) | account | 12,000 responses per year, unlimited questions, skip logic |
| Plus | $25/month billed annually; $35/month monthly (third party) | account | Unlimited surveys, SMS distribution, customizable reports |
| Pro | $35/month billed annually; $49/month monthly (third party) | account | 80+ languages, piping logic, white-label hosting, webhooks, SPSS export, Zoho CRM/Tableau/Zapier integrations |
| Enterprise | $75/month billed annually; $109/month monthly (third party) | account | 3 users, SAML SSO, audit logs, unlimited responses, premium support and onboarding |
Zoho's own pricing page shows prices by currency selector and location; USD amounts are not confirmed by the vendor. USD figures come from the Apple App Store listing and CostBench (costbench.com/software/survey-software/zoho-survey, Capterra) as of 2026-10-24; TechRadar quotes different numbers, so verify on zoho.com/survey/pricing.html. Vendor page states 'save 30%' for annual billing. Students get Plus free, teachers 50% off.
Prices as published by Zoho Survey on the date above. Quotes for larger teams often differ, which is what a request on SaaSBid surfaces.
Pros and cons
What users like
- Strong analytics and NPS/CSAT reporting for the price
- Easy to use
Common complaints
- Reporting feels basic next to dedicated research platforms
- Some design options look dated
Integrations, security and hosting
- Implementation
- Enterprise includes personalized training and onboarding; no timeline published
Worth knowing before you buy
- Free plan caps each survey at 10 questions and 100 responses
- Basic plan caps at 12,000 responses per year; unlimited responses only on Enterprise
- SAML SSO, audit logs and user management are Enterprise only, and that plan includes just 3 users
- Pricing is per account, so extra seats are not the cost driver
- Students get Plus free and teachers 50% off
