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Best Survey and Form Software in 2026: 12 Tools Compared by Company Size and Requirements

Updated October 24, 2026 · 12 tools · Facts checked against vendor pages · How we review

Tally and Google Forms are the easiest free picks among survey software for simple needs, while Typeform suits polished, conversational forms. SurveyMonkey works for teams of three or more who want templates and AI analysis, and QuestionPro or Qualtrics fit formal research programs with regional hosting or enterprise compliance requirements.

This page is for teams choosing survey software who are unsure whether a free form builder will do or a research platform is needed. The tools are grouped by company size and requirements, so a solo founder collecting feedback and a research group fielding panel studies each see fitting options. Use the requirement lists to write a request on SaaSBid, then compare the offers vendors send back instead of piecing together response caps from a dozen pricing pages.

Top picks by situation

  • A solo founder collecting feedback for free

    Tally

    Forms and submissions are unlimited on the free plan within fair use, and conditional logic, piping and payment collection are included.

    From: Free

  • A school or team already on Google Workspace

    Google Forms

    Any Google account or Workspace subscription already includes Forms at no extra charge, and answers flow into Sheets and Drive.

    From: Free

  • A marketing team capturing leads with polish

    Typeform

    One-question-at-a-time layouts and a 9.3 ease-of-use score on G2 suit lead capture, with plans from 100 to 10,000 monthly responses.

    From: $28/month billed yearly (Basic, 100 responses/mo, 1 user)

  • A 10-person team wanting quick AI-assisted surveys

    SurveyMonkey

    Team Advantage starts at $30 per user monthly for three or more users and adds AI and thematic analysis plus many templates.

    From: $30/user/month billed annually (Team Advantage, 3+ users)

  • A research group needing regional data hosting

    QuestionPro

    Hosting can be placed in the US, Canada, Europe, Australia, India or the Middle East, and the Research Suite cites 22 million panel respondents.

    From: Free (Essentials)

  • A regulated enterprise running experience programs

    Qualtrics

    FedRAMP and HITRUST support suits regulated buyers, and pricing is by quote only, covering customer, employee and market research.

    From: Contact sales

Survey and Form Software comparison table

Survey and Form Software compared
ToolBest forStarting priceFree planFree trialG2 rating
Zoho Survey Teams already on Zoho CRM or Zoho Recruit that want responses pushed into those apps Free Yes Yes 4.4 (951 reviews)
Sogolytics Teams that want vendor-managed research services and survey panel recruitment Contact sales No No 4.6 (86 reviews)
Tally Small teams and solo founders wanting unlimited free forms with logic and payments Free Yes No 4.5 (11 reviews)
Wufoo Small teams that need web forms with payments (Stripe, PayPal and others) on paid plans $195/year (Starter, 10 forms, 1,000 entries/mo, 1 user) Yes No 4.2 (296 reviews)
Google Forms Teams already on Google Workspace needing quick internal surveys at no extra cost Free Yes Yes No rating
Alchemer Teams of up to 3 users wanting advanced research question types and statistics $55/month per user (Collaborator, monthly) or $315/year Not stated Yes 4.4 (956 reviews)
Typeform Small teams that want conversational forms and lead capture at 100 to 10,000 responses per month $28/month billed yearly (Basic, 100 responses/mo, 1 user) Yes No 4.5 (944 reviews)
Formstack Teams that need forms feeding document generation and eSignature in one suite $83/mo (Forms, billed annually) No Yes 4.3 (471 reviews)
SurveyMonkey Teams of 3 or more that need quick surveys with templates and AI analysis $30/user/month billed annually (Team Advantage, 3+ users) Yes Not stated 4.4 (23,751 reviews)
QuestionPro Teams needing data hosted in a specific region (US, Canada, EU, Australia, India, Middle East) Free (Essentials) Yes Yes 4.5 (1,135 reviews)
Jotform Sign Teams already collecting data in Jotform forms Free (10 signed documents/month) Yes No 4.7 (1,600 reviews)
Qualtrics Large organizations running CX, employee or academic research programs Contact sales Not stated Not stated 4.4 (4,290 reviews)

What is survey and form software?

Survey software lets you write a questionnaire, send it to respondents and read the answers in one place. You pick question types, add logic so people only see relevant questions, distribute the survey by link, email, embed or text message, and then filter and chart the results. Marketing teams use it for customer feedback and NPS, HR for employee pulse checks, and researchers for studies that need larger audiences. Simple form builders cover lead capture, while research platforms add panels, statistics and governance.

Core capabilities

  • Question types and branching

    Offers varied question formats and skip logic, so respondents only see questions relevant to their earlier answers.

  • Multi-channel distribution

    Sends surveys by link, email, embed, QR code or SMS, which shapes how many people answer.

  • Analysis and reporting

    Filters, charts, crosstabs and exports turn raw answers into findings that a team can act on.

  • Integrations and automation

    Pushes responses to a CRM, spreadsheet or chat tool so follow-up does not depend on manual copying.

  • Respondent panels

    Provides access to purchased respondents for market research beyond your own contact list.

  • Data governance

    Controls where responses are stored and who can access them, including regional hosting and single sign-on.

The 12 best survey and form software, reviewed

1

Zoho Survey comes with a free tier and paid plans priced per account instead of per seat, with skip logic from Basic and SSO only on Enterprise. Zoho CRM users can push answers straight into their apps. Reporting feels basic next to dedicated research platforms.

  • 1-10: strong fit
  • 11-50: strong fit
  • 51-500: workable
  • 500+: no data

Best for

  • Teams already on Zoho CRM or Zoho Recruit that want responses pushed into those apps
  • Small teams that need skip logic and a 12,000 responses per year cap at a low price

Look elsewhere if

  • Market research that needs a bought respondent panel at scale
  • Buyers needing SSO without moving to the top Enterprise plan

Key features

Question types and branching logic
Skip logic and random question selection from Basic; piping logic and custom variables from Pro
Distribution channels
Email, link, embed, pop-up, social, offline collection; SMS from Plus
Analysis and reporting
Customizable reports from Plus, sentiment analysis from Basic, XLS/CSV export, SPSS export on Pro
Response limits per plan
Free 100 per survey; Basic 12,000 per year; Enterprise unlimited
CRM and workflow integrations
Slack, Shopify, Zendesk, Eventbrite on Basic; Zoho CRM, Tableau, Google Sheets, Zapier, Zoho Recruit on Pro
Panel and research features
Purchased responses available from Plus
Pricing model and real cost
Per account tier, not per seat; Enterprise includes 3 users
Target company size
Small and mid-size teams, especially inside the Zoho ecosystem

What users like

  • Strong analytics and NPS/CSAT reporting for the price
  • Easy to use

Common complaints

  • Reporting feels basic next to dedicated research platforms
  • Some design options look dated

Full Zoho Survey profileRequest an offer

2

Sogolytics

Contact sales

Sogolytics, based in Herndon, Virginia, covers surveys plus customer and employee experience, and sells by quote based on responses and admin users. It offers 50+ question types, SMS invites and managed panel recruitment. G2 users score its support about 9.4.

  • 1-10: no data
  • 11-50: no data
  • 51-500: no data
  • 500+: no data

Best for

  • Teams that want vendor-managed research services and survey panel recruitment
  • Organizations needing SMS invites plus email and QR distribution
  • Academic or non-profit users (free licenses stated)

Look elsewhere if

  • Buyers who need public pricing to compare
  • Teams wanting a self-serve free plan

Key features

Question types and branching logic
50+ question types, skip logic and branching, AI-assisted question creation
Distribution channels
Email, SMS, QR code, link, embed, mobile app
Analysis and reporting
One-click insights, filter/segment/compare, live report links, export to PowerPoint, Excel, Word
Response limits per plan
Not published; priced by responses
CRM and workflow integrations
Automation and integrations section exists; specific integrations not confirmed by the vendor
Panel and research features
Survey Panel Services via Managed Research
Pricing model and real cost
Quote based on responses and admin users (surveys) or employee count (EX)

What users like

  • Quality of support scored about 9.4 on G2

Common complaints

  • Ease of setup is the lowest G2 sub-score, about 8.3

Full Sogolytics profileRequest an offer

3

Tally

Free

Built in the EU, Tally lets you create as many forms as you want and collect unlimited submissions on its free plan, subject to fair use. Pro is $29 monthly with unlimited team members. SSO, audit logs and published compliance certifications are not on offer.

  • 1-10: strong fit
  • 11-50: strong fit
  • 51-500: no data
  • 500+: poor fit

Best for

  • Small teams and solo founders wanting unlimited free forms with logic and payments
  • Teams needing unlimited team members on a flat price

Look elsewhere if

  • Enterprises needing SSO, audit logs or published compliance certifications
  • Panel-based market research

Key features

Question types and branching logic
Conditional logic, answer piping, signatures, file uploads, payments on the free plan
Analysis and reporting
Drop-off analytics on Pro
Response limits per plan
Unlimited forms and submissions on Free under fair use policy
CRM and workflow integrations
Google Sheets, Notion, Airtable, Zapier, Make, webhooks free; Google Analytics, Meta Pixel on Pro
Pricing model and real cost
Flat account price, unlimited team members on Pro
Target company size
Solo users and small teams

What users like

  • Easy, intuitive form creation
  • Generous free plan

Common complaints

  • Some reviewers find paid plans costly

Full Tally profileRequest an offer

4

Wufoo

$195/year (Starter, 10 forms, 1,000 entries/mo, 1 user)

Wufoo, owned by SurveyMonkey, is a web form builder sold in tiers limited by forms, monthly entries and user seats, from $195 yearly. Payment integrations include Stripe and PayPal. Reviewers describe the product as dated and note that support is email only.

  • 1-10: strong fit
  • 11-50: strong fit
  • 51-500: workable
  • 500+: no data

Best for

  • Small teams that need web forms with payments (Stripe, PayPal and others) on paid plans
  • Teams that want entry-based pricing rather than per-seat pricing

Look elsewhere if

  • Buyers needing SSO or EU data residency (neither is published)
  • Teams wanting modern design or deep survey analysis; reviewers call the product dated

Key features

Analysis and reporting
Unlimited reports on all plans
Response limits per plan
Entries per month: Free 100, Starter 1,000, Professional 5,000, Advanced 25,000, Ultimate 200,000; overage $0.05/entry on paid plans
CRM and workflow integrations
Featured: Asana, Mailchimp, Salesforce, WordPress, DocuSign; payments via Stripe, Square, Authorize.Net, Braintree, Chargify, Freshbooks, PayPal, USAePay
Pricing model and real cost
Tiered by forms, entries and user seats, not per respondent
Target company size
Small teams and small businesses; largest plan allows 60 users

What users like

  • Easy to set up and build forms without code
  • Integrations, including via Zapier

Common complaints

  • Interface and product feel dated
  • Support is email only; spam submissions and low completion rates mentioned in one 2026 review

Full Wufoo profileRequest an offer

5

Google Forms is free with every Google account and is included in Workspace plans with no separate price. Setup and sharing are quick, and it ties into Sheets and Drive. It lacks crosstabs, panel research and white-label branding.

  • 1-10: strong fit
  • 11-50: strong fit
  • 51-500: strong fit
  • 500+: strong fit

Best for

  • Teams already on Google Workspace needing quick internal surveys at no extra cost
  • Education and simple quizzes

Look elsewhere if

  • Teams needing advanced analysis such as crosstabs or panel research
  • Teams needing white-label or branded survey experiences

Key features

Pricing model and real cost
Included in per-user Workspace plans; no separate Forms price
Target company size
Any size; Workspace Starter to Plus capped at 300 users, Enterprise unlimited

What users like

  • Very easy to set up and share
  • Free and integrated with Sheets and Drive

Full Google Forms profileRequest an offer

6

Alchemer

$55/month per user (Collaborator, monthly) or $315/year

Alchemer offers advanced research question types and statistics, with plans per user from $55 monthly, limited to three users. Larger teams need the quote-based Platform tier. Annual response limits range from 75,000 to 125,000, and storage region can be selected.

  • 1-10: strong fit
  • 11-50: workable
  • 51-500: strong fit
  • 500+: strong fit

Best for

  • Teams of up to 3 users wanting advanced research question types and statistics
  • Orgs needing region selection for data storage

Look elsewhere if

  • Teams of 4+ without a sales conversation (more than 3 users requires Platform)
  • Buyers wanting mobile-first survey experience (reviewer complaint)

Key features

Analysis and reporting
Statistical analysis and reporting on Full Access
Response limits per plan
75k, 100k or 125k annual responses per account by highest license, plus monthly limits
Pricing model and real cost
Per user; small team plans max 3 users, more needs Platform via sales
Target company size
Small teams to enterprise

What users like

  • Reliable customer support
  • Intuitive design

Common complaints

  • Steep learning curve
  • Clunky mobile survey experience

Full Alchemer profileRequest an offer

7

Typeform

$28/month billed yearly (Basic, 100 responses/mo, 1 user)

Typeform shows respondents one question after another in a conversational layout. Monthly response allowances start at 100 on the $28 Basic plan, seats range from 1 to 5, and the allowance is pooled across every form. Larger teams must move to Enterprise.

  • 1-10: strong fit
  • 11-50: strong fit
  • 51-500: workable
  • 500+: workable

Best for

  • Small teams that want conversational forms and lead capture at 100 to 10,000 responses per month
  • Marketing teams that value polish and ease of use over deep analysis

Look elsewhere if

  • Companies needing SSO below an enterprise contract
  • Research teams needing panels or advanced statistical analysis

Key features

Response limits per plan
Included monthly: Basic 100, Plus 1,000, Business 10,000, Talent 3,000, Growth Flow 10,000; with add-ons capped at 750, 2,500, 50,000, 7,500, 50,000
Pricing model and real cost
Tiered by monthly responses with fixed seat counts (1 to 5); more users means Enterprise; Contacts & Automations add-on +$25 or +$75/mo
Target company size
Small teams on self-serve plans; Enterprise for 6+ users

What users like

  • Easy, intuitive builder (G2 ease of use 9.3)

Common complaints

  • Response allowances are shared across all forms in the account
  • Billing and cap complaints noted by one blog citing a low Trustpilot score (not confirmed by the vendor)

Full Typeform profileRequest an offer

8

Formstack

$83/mo (Forms, billed annually)

Note: Company rebranded to Intellistack in 2025; Formstack remains the product name for forms, documents and sign.

Formstack pairs forms with document generation and eSignature for workflow-driven teams, sold by builder seat with submission caps per form. Forms starts at $83 monthly billed annually. A Salesforce plan exists, HIPAA support is a paid add-on, and only a 14-day trial is offered.

  • 1-10: poor fit
  • 11-50: workable
  • 51-500: strong fit
  • 500+: strong fit

Best for

  • Teams that need forms feeding document generation and eSignature in one suite
  • Salesforce shops (dedicated Salesforce Solutions plan)
  • Regulated teams that can pay for the HIPAA add-on

Look elsewhere if

  • Research teams needing survey panels or crosstabs
  • Small teams wanting a free plan (14-day trial only)

Key features

Response limits per plan
Forms: 1,000 submissions per form; Suite: 5,000 per form; Enterprise unlimited
CRM and workflow integrations
Salesforce Solutions plan exists; specific integration list not confirmed by the vendor
Pricing model and real cost
Per builder seat bundles (1 or 3 seats) with per-form submission caps; HIPAA is a paid add-on
Target company size
Mid-size to enterprise workflow teams; Enterprise tier for large orgs

Full Formstack profileRequest an offer

9

SurveyMonkey

$30/user/month billed annually (Team Advantage, 3+ users)

A well-known survey product, SurveyMonkey has a free tier and team plans billed per user, from $30 monthly with at least three users. Advantage allows 50,000 responses yearly. Panel respondents cost extra, and Enterprise adds SSO and regional data centers.

  • 1-10: workable
  • 11-50: strong fit
  • 51-500: strong fit
  • 500+: strong fit

Best for

  • Teams of 3 or more that need quick surveys with templates and AI analysis
  • Enterprises needing SSO and US/Canada/EU data centers

Look elsewhere if

  • Teams wanting a bundled research panel (panel responses sold separately)
  • Small teams sensitive to per-user pricing and the 3 seat minimum on team plans

Key features

Question types and branching logic
More logic on Advantage; advanced logic, block randomization and multilingual surveys on Premier
Analysis and reporting
AI and thematic analysis, multi-survey analysis, significance on Advantage; crosstabs on Premier
Response limits per plan
50,000 per year Advantage, 100,000 Premier, custom Enterprise; EUR 0.10 per extra response
CRM and workflow integrations
Only Zoom (Enterprise) named on pricing page
Panel and research features
Not included in any plan; SurveyMonkey Audience sold separately
Pricing model and real cost
Per user per month billed annually, 3 users minimum on team plans
Target company size
Small teams to enterprise

What users like

  • Easy to use, fast setup, many templates

Common complaints

  • Cost and limits on the free tier
  • Some survey-building and mobile issues

Full SurveyMonkey profileRequest an offer

10

QuestionPro

Free (Essentials)

QuestionPro combines a free tier, paid per-user plans from $83 monthly and a quote-based Research Suite with panels and communities. Six hosting regions are available. It connects to Salesforce, HubSpot and Slack, and G2 reviewers score its support at 8.9.

  • 1-10: strong fit
  • 11-50: strong fit
  • 51-500: strong fit
  • 500+: strong fit

Best for

  • Teams needing data hosted in a specific region (US, Canada, EU, Australia, India, Middle East)
  • Academic and research users (FERPA, IRB approvals cited)
  • Market research teams that may need panel and community tools

Look elsewhere if

  • Buyers who want published enterprise pricing (Research Suite is quote only)
  • Teams needing to move data between regions later

Key features

Question types and branching logic
30 to 52 question types depending on plan; skip logic, branching and piping
Distribution channels
Email with automatic reminders; other channels not confirmed by the vendor
Analysis and reporting
Real-time shareable dashboards and AI theme/summary tools; crosstabs not confirmed
Response limits per plan
Free 200 per survey; Advanced 25K/yr; Team 100K/yr; Research Suite custom
CRM and workflow integrations
Salesforce, HubSpot, Slack, Microsoft Teams, Tableau, REST API, webhooks
Panel and research features
Research Suite cites 22+ million respondents via Audience
Pricing model and real cost
Per user per month billed annually; Team Edition is cheaper per seat than Advanced but needs 5+ users
Target company size
Individuals to enterprise research teams

What users like

  • Intuitive interface for fast survey creation (G2 summary)
  • Quality of support scored 8.9 on G2

Common complaints

  • Offline capability scored 7.8 on G2, limiting for field surveys

Full QuestionPro profileRequest an offer

11

Jotform Sign

Free (10 signed documents/month)

Despite the name of the category, this entry is Jotform Sign, the e-signature product from Jotform, billed by signed documents each month instead of by user. The free plan allows 10 documents and Bronze is $39 monthly. Existing Jotform form users get the most from it.

  • 1-10: strong fit
  • 11-50: strong fit
  • 51-500: no data
  • 500+: no data

Best for

  • Teams already collecting data in Jotform forms
  • Low-volume signers on the free 10 documents/month plan

Look elsewhere if

  • Teams needing more than 1,000 signed documents/month without Enterprise
  • Buyers needing published SSO or compliance detail

Key features

Distribution channels
Email, link, embed (signing); form builder channels not researched
Analysis and reporting
Report Builder and Tables for collected data
Response limits per plan
Free plan 100 monthly submissions per Sign FAQ; paid not detailed
CRM and workflow integrations
Cloud storage auto-send
Pricing model and real cost
By signed-document volume, not per user
Target company size
Small businesses (about 80% of G2 reviews)

What users like

  • Easy to use and set up

Common complaints

  • Signature-related issues
  • Seen as expensive

Full Jotform Sign profileRequest an offer

12

Qualtrics

Contact sales

Qualtrics runs experience management and research programs for large organizations, with quote-only pricing tied to usage and no per-user charge. Surveys go out by email, SMS or anonymous link, and workflows automate follow-ups. Small budgets and simple surveys are poor matches.

  • 1-10: poor fit
  • 11-50: poor fit
  • 51-500: no data
  • 500+: strong fit

Best for

  • Large organizations running CX, employee or academic research programs
  • Regulated or public-sector buyers needing FedRAMP or HITRUST

Look elsewhere if

  • Small teams wanting public, self-serve pricing
  • One-off simple surveys

Key features

Question types and branching logic
Wide range of question types; survey tab controls which questions respondents see
Distribution channels
Email, SMS, anonymous link
Analysis and reporting
Results dashboards with filters, PDF reports, response export
CRM and workflow integrations
Workflows automate follow-ups and ticket creation; integration list not confirmed by the vendor
Pricing model and real cost
Quote-only, usage based (interactions or employees), unlimited users per vendor
Target company size
Enterprise

Full Qualtrics profileRequest an offer

How to choose survey and form software

Question types and branching logic

This covers the question formats available and the rules that decide which questions a person sees. Strong tools offer many question types, skip logic, piping and randomization on standard plans. Weak ones limit you to basic formats or reserve branching for higher tiers.

Distribution channels

Channels determine how you reach people, whether by link, email, embed, QR code or SMS. Strong tools support several channels and automatic reminders to raise response rates. Weak ones allow only a shareable link.

Analysis and reporting

Analysis turns raw answers into findings through filters, charts, crosstabs and exports. Strong tools offer live dashboards, segment comparison and statistical testing. Weak tools show simple charts and a spreadsheet download.

Response limits per plan

Plans cap the number of responses per survey, month or year, and that cap is often the real plan restriction. Strong plans state limits clearly and charge predictable overage. Weak ones share allowances across all forms or cut off collection without warning.

CRM and workflow integrations

Integrations move responses into the systems where people work, such as CRM, spreadsheets or chat. Strong tools provide native connectors and an API on regular plans. Weak tools depend on manual exports or lock connectors behind a premium tier.

Panel and research features

Panels supply respondents when your own contact list is too small or the audience is the general public. Strong platforms offer a built-in or managed panel with targeting. Weak ones leave you to buy respondents elsewhere.

Pricing model and real cost

Vendors charge per seat, per account, by response volume or by quote. Predictable totals as your team and response counts grow mark a strong model. Seat minimums, overage fees and add-ons for features you assumed were included mark a weak one.

Target company size

Some tools are built for a founder with a single form, while others serve research departments with admin controls. A match means features and support fit your needs. A mismatch leaves a small team paying for governance, or an enterprise missing SSO and audit logs.

The SaaSBid view

Which survey and form tool fits your company size

Fit of each tool by company size
Tool1-10 people11-50 people51-500 people500+ people
Zoho SurveyStrong fitStrong fitWorkableNo data
SogolyticsNo dataNo dataNo dataNo data
TallyStrong fitStrong fitNo dataPoor fit
WufooStrong fitStrong fitWorkableNo data
Google FormsStrong fitStrong fitStrong fitStrong fit
AlchemerStrong fitWorkableStrong fitStrong fit
TypeformStrong fitStrong fitWorkableWorkable
FormstackPoor fitWorkableStrong fitStrong fit
SurveyMonkeyWorkableStrong fitStrong fitStrong fit
QuestionProStrong fitStrong fitStrong fitStrong fit
Jotform SignStrong fitStrong fitNo dataNo data
QualtricsPoor fitPoor fitNo dataStrong fit

Strong fitWorkablePoor fitNo data from the vendor

Ratings follow each vendor's stated audience, seat limits and minimums, response caps, free plan limits and whether enterprise controls such as SSO or regional hosting exist. Sogolytics is left empty because its audience size is not stated.

  • 1-10 people

    Free or flat pricing keeps costs low. Tally, Google Forms, Zoho Survey and QuestionPro have free tiers, and Typeform and Wufoo start with small paid plans. Alchemer works for up to three users who need research-grade statistics.

  • 11-50 people

    Shared access, integrations and enough response volume become the priorities. Typeform, SurveyMonkey, Zoho Survey, QuestionPro and Wufoo all suit this band. Ask whether the response allowance is pooled across forms and how seat caps work.

  • 51-500 people

    Admin controls and workflow integration matter more. SurveyMonkey, QuestionPro, Alchemer, Formstack and Google Forms list support for this range. Formstack suits teams that connect forms to document generation and signatures.

  • 500+ people

    Large organizations need SSO, regional hosting and compliance certifications. Qualtrics, QuestionPro, SurveyMonkey Enterprise, Alchemer Platform and Google Forms under Workspace Enterprise are aimed at this size.

Feature coverage at a glance

Documented features by tool
ToolQuestion types and branching logicDistribution channelsAnalysis and reportingResponse limits per planCRM and workflow integrationsPanel and research featuresShare
Zoho SurveyDocumented: Skip logic and random question selection from Basic; piping logic and custom variables from ProDocumented: Email, link, embed, pop-up, social, offline collection; SMS from PlusDocumented: Customizable reports from Plus, sentiment analysis from Basic, XLS/CSV export, SPSS export on ProDocumented: Free 100 per survey; Basic 12,000 per year; Enterprise unlimitedDocumented: Slack, Shopify, Zendesk, Eventbrite on Basic; Zoho CRM, Tableau, Google Sheets, Zapier, Zoho Recruit on ProDocumented: Purchased responses available from Plus100%
SogolyticsDocumented: 50+ question types, skip logic and branching, AI-assisted question creationDocumented: Email, SMS, QR code, link, embed, mobile appDocumented: One-click insights, filter/segment/compare, live report links, export to PowerPoint, Excel, WordDocumented: Not published; priced by responsesDocumented: Automation and integrations section exists; specific integrations not confirmed by the vendorDocumented: Survey Panel Services via Managed Research100%
TallyDocumented: Conditional logic, answer piping, signatures, file uploads, payments on the free planNot documentedDocumented: Drop-off analytics on ProDocumented: Unlimited forms and submissions on Free under fair use policyDocumented: Google Sheets, Notion, Airtable, Zapier, Make, webhooks free; Google Analytics, Meta Pixel on ProNot documented67%
WufooNot documentedNot documentedDocumented: Unlimited reports on all plansDocumented: Entries per month: Free 100, Starter 1,000, Professional 5,000, Advanced 25,000, Ultimate 200,000; overage $0.05/entry on paid plansDocumented: Featured: Asana, Mailchimp, Salesforce, WordPress, DocuSign; payments via Stripe, Square, Authorize.Net, Braintree, Chargify, Freshbooks, PayPal, USAePayNot documented50%
Google FormsNot documentedNot documentedNot documentedNot documentedNot documentedNot documented0%
AlchemerNot documentedNot documentedDocumented: Statistical analysis and reporting on Full AccessDocumented: 75k, 100k or 125k annual responses per account by highest license, plus monthly limitsNot documentedNot documented33%
TypeformNot documentedNot documentedNot documentedDocumented: Included monthly: Basic 100, Plus 1,000, Business 10,000, Talent 3,000, Growth Flow 10,000; with add-ons capped at 750, 2,500, 50,000, 7,500, 50,000Not documentedNot documented17%
FormstackNot documentedNot documentedNot documentedDocumented: Forms: 1,000 submissions per form; Suite: 5,000 per form; Enterprise unlimitedDocumented: Salesforce Solutions plan exists; specific integration list not confirmed by the vendorNot documented33%
SurveyMonkeyDocumented: More logic on Advantage; advanced logic, block randomization and multilingual surveys on PremierNot documentedDocumented: AI and thematic analysis, multi-survey analysis, significance on Advantage; crosstabs on PremierDocumented: 50,000 per year Advantage, 100,000 Premier, custom Enterprise; EUR 0.10 per extra responseDocumented: Only Zoom (Enterprise) named on pricing pageDocumented: Not included in any plan; SurveyMonkey Audience sold separately83%
QuestionProDocumented: 30 to 52 question types depending on plan; skip logic, branching and pipingDocumented: Email with automatic reminders; other channels not confirmed by the vendorDocumented: Real-time shareable dashboards and AI theme/summary tools; crosstabs not confirmedDocumented: Free 200 per survey; Advanced 25K/yr; Team 100K/yr; Research Suite customDocumented: Salesforce, HubSpot, Slack, Microsoft Teams, Tableau, REST API, webhooksDocumented: Research Suite cites 22+ million respondents via Audience100%
Jotform SignNot documentedDocumented: Email, link, embed (signing); form builder channels not researchedDocumented: Report Builder and Tables for collected dataDocumented: Free plan 100 monthly submissions per Sign FAQ; paid not detailedDocumented: Cloud storage auto-sendNot documented67%
QualtricsDocumented: Wide range of question types; survey tab controls which questions respondents seeDocumented: Email, SMS, anonymous linkDocumented: Results dashboards with filters, PDF reports, response exportNot documentedDocumented: Workflows automate follow-ups and ticket creation; integration list not confirmed by the vendorNot documented67%

A check means the vendor documents the capability publicly (hover for the detail). A dash means we found no public documentation, which is a question to put in your request, not proof the feature is missing.

Survey and Form Software requirements checklist

Use this list to write down what your team actually needs. Sorting requirements into must-have, should-have and nice-to-have is what lets vendors quote accurately instead of pitching their biggest plan.

Must have

  • Skip logic so respondents only see relevant questionsLogic depth varies, and advanced branching often sits in a higher plan.
  • Distribution by link, email and embed on our websiteChannels such as SMS are reserved for upper tiers at some vendors.
  • Response volume of at least a stated number per monthMonthly or yearly response limits usually decide which tier applies.
  • Filtering and export of results to Excel or CSVExport and report features differ by plan.
  • Responses pushed to our CRM or spreadsheet automaticallyIntegrations may need a higher tier or a connector tool.

Should have

  • Crosstabs and significance testing in the reportsStatistical analysis is usually a premium feature.
  • Custom branding and our own domainWhite-label options are limited on lower plans.
  • Several team members building surveys at onceSeat counts and minimum user rules change the price.
  • Data stored in the EU or US as our policy requiresRegional hosting is available only from certain vendors.

Nice to have

  • Access to a paid respondent panelNeeded when our own contact list is too small for the study.
  • AI summaries of open-ended answersIt saves reading hundreds of comments, though quality varies.
  • Offline data collection on tabletsUseful for field research, but not offered everywhere.

Turn this checklist into a request

Questions vendors will ask you

Have answers ready for these, and your first conversation with a vendor starts at pricing instead of discovery.

  1. How many responses do you expect per month or per year?Response caps determine the plan, and extra responses may be billed.
  2. How many colleagues will build surveys, and how many only view results?Seat minimums and per-user pricing change the total.
  3. Who are your respondents: customers, employees or the general public?Public audiences may require a purchased panel, which is priced separately.
  4. Which systems should receive the results?Native connectors differ, and some integrations need a higher tier.
  5. Are there data location or compliance rules for survey data?Regional hosting and certifications exist only on certain plans.
  6. Do you need statistical analysis, or are charts and exports enough?Crosstabs and significance tests are often reserved for premium tiers.

Example request

What a strong survey and form software request looks like
We are a 120-person software company running a quarterly customer satisfaction survey for about 3,000 customers, plus a short in-product NPS survey. Today we use a free form builder, and the data is scattered across spreadsheets. We need skip logic, email and embedded distribution, automatic reminders, filters by customer segment, and results pushed to HubSpot and Slack. Four people will build surveys. Data should be stored in the EU. We want to start in two months and expect a budget in the low to mid four figures per year. Respondents are mostly business users in Germany and France.

Write your own request

Survey and Form Software FAQ

What is survey software?

With survey software you write a questionnaire, distribute it and study the replies without leaving one product. It manages question logic, delivery by link or email, and reports. Customer feedback, NPS, staff surveys and market research are the usual uses.

What is the best survey software for a small business?

Tally and Google Forms cover simple needs for free, Typeform suits polished customer-facing forms, and Zoho Survey works well for teams on Zoho CRM. SurveyMonkey is a solid choice when three or more people build surveys.

Is there free survey software?

Yes. Tally offers unlimited forms and submissions within fair use, Google Forms costs nothing, and Zoho Survey, QuestionPro and SurveyMonkey have capped free tiers. Free plans restrict responses, logic or analysis, so match them to your project.

What is the difference between survey software and form builders?

Form builders such as Tally, Wufoo and Formstack focus on collecting data, payments and workflows. Survey platforms such as QuestionPro, Alchemer and Qualtrics add research features like crosstabs, panels and statistical analysis. Some products sit in between.

Can survey software run employee or NPS surveys?

Yes. Most tools handle NPS and satisfaction surveys with templates and email distribution, and Zoho Survey lists NPS and CSAT reporting. Employee surveys also need anonymity and reporting by team, which experience platforms like Sogolytics and Qualtrics are built around.

What should I include in a survey software request for offers?

Describe your audience, expected response volume, number of survey builders, required integrations, data location rules and start date. Add a budget range in words. Vendors can then propose the right plan and avoid unexpected overage.

The bottom line

Start with your expected response volume and the number of people who build surveys, because those two numbers set the plan at nearly every vendor. Then remove tools that lack the logic, integrations or data location you need. A precise request on SaaSBid helps vendors price the correct tier, including any panel or compliance extras, so the offers can be compared on the same terms.

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