SEO Tools
Google Search Console: features, pricing and who it fits
Google Search Console is a free service showing how your own site performs in Google, from queries and clicks to indexing errors and links. It does not show competitors or third-party keyword volumes, and beginners sometimes find the interface hard to read.
Who Google Search Console is for
Best for
- Every site owner as the first-party source of Google query and click data
- Teams that need a free baseline next to a paid SEO suite
Look elsewhere if
- Competitor research or third-party keyword volumes (shows only your own site)
- Teams needing rank tracking beyond Google or white-label reporting
Fit by company size
| Category | 1-10 people | 11-50 people | 51-500 people | 500+ people |
|---|---|---|---|---|
| SEO Tools | Strong fit | Strong fit | Strong fit | Workable |
Strong fitWorkablePoor fitNo data from the vendor
Google Search Console features
- Keyword research database
- Shows queries that triggered your own site only
- Technical site audit
- Indexing and crawl issue reports, re-indexing requests, alerts
- Backlink index and analysis
- Links report of sites linking to yours
- Rank tracking
- Performance report: impressions, clicks, queries; filter by date and search type (web, image, video, news)
- Reporting and white label
- Export button on many reports
- Project and credit limits
- Up to 100 non-owner users per property; 500 combined verified and delegated owners
- Pricing model and transparency
- Free
- Target company size
- All sizes
Google Search Console pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Search Console | Free | per property | No paid tier |
Described by Google as a free service.
Prices as published by Google Search Console on the date above. Quotes for larger teams often differ, which is what a request on SaaSBid surfaces.
Pros and cons
What users like
- Free first-party keyword and ranking data
Common complaints
- Data limitations and accuracy questioned
- Interface hard for beginners
Worth knowing before you buy
- Four permission levels: owner, full, restricted, associate
- Property needs at least one verified owner
- Up to 100 non-owner users per property
- Exports show ~ or - values as zeros
- Performance report supports hourly 24-hour view with preliminary data
