Social Media Management Tools
Later: features, pricing and who it fits
Later focuses on visual planning for Instagram, TikTok and Pinterest. Starter is $18.75 monthly on yearly billing, with post caps per profile that rise at Growth and disappear on Scale. Inbox, approvals and listening need higher plans, and no SSO or audit log is documented.
Who Later is for
Best for
- Solo creators, small brands and small teams that plan visual Instagram and TikTok content
- Teams that want a published, low flat price per social set rather than per-user pricing
- Brands that also run influencer or affiliate programs through the same vendor
Look elsewhere if
- Enterprise teams needing SSO, SCIM or audit logs (none documented on public pages)
- Teams needing a shared inbox on the cheapest plan (inbox starts at Growth)
- Buyers who need social listening below the top Scale plan
Fit by company size
| Category | 1-10 people | 11-50 people | 51-500 people | 500+ people |
|---|---|---|---|---|
| Social Media Management Tools | Strong fit | Strong fit | Workable | Poor fit |
Strong fitWorkablePoor fitNo data from the vendor
Later features
- Scheduling and publishing
- Visual calendar, smart scheduling and best-time-to-post; post caps per profile per month: 30 (Starter), 180 (Growth), unlimited (Scale)
- Supported networks
- Instagram, Facebook, TikTok named on pricing page for best-time features; full network list not confirmed by the vendor
- Analytics and reporting
- Platform analytics history: 3 months (Starter), 1 year (Growth), 2 years (Scale); custom and Meta Ads analytics on Scale only
- Social inbox and engagement
- Social inbox from Growth plan; not on Starter
- Social listening
- Scale plan only (competitive benchmarking, brand health, brand mentions)
- Approvals and collaboration
- Internal and external approvals, custom roles and permissions from Growth; not on Starter
- Pricing model
- Flat price per plan bundling social sets and users; extra sets and users sold as add-ons
- Target company size
- Creators and small teams on Starter/Growth; larger teams via Scale and enterprise agreements
Later pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Starter | $18.75/month billed yearly | 1 social set (8 profiles), 1 user | 30 posts per profile, 5 AI credits/month, no inbox, no approvals, no add-ons |
| Growth | $37.50/month billed yearly | 2 social sets (16 profiles), 2 users | Adds social inbox, approvals, custom roles, UGC collection |
| Scale | $82.50/month billed yearly | 6 social sets (48 profiles), 4 users | Adds social listening, custom analytics, Meta Ads analytics, priority support |
Prices shown for yearly billing in USD; Later says yearly is '3 months free | 25% off'. Monthly-billed prices are not listed here. 14-day free trial on all plans. Add-ons only on Growth and Scale.
Prices as published by Later on the date above. Quotes for larger teams often differ, which is what a request on SaaSBid surfaces.
Pros and cons
What users like
- Easy, visual scheduling calendar
- Strong ease of use and admin scores on G2
- Clear low entry price
Common complaints
- Mixed feedback on setup
- Key features such as inbox, approvals and listening locked behind higher plans
- Low post caps on Starter
Worth knowing before you buy
- Pricing is per plan with set and user caps, not per seat: Growth includes 2 users and extra users cost $3.75/month each
- Starter allows no add-ons at all, so a second user forces an upgrade to Growth
- Later is now part of a creator and affiliate marketing company (Mavrck merge 2024, Mavely 2025), and enterprise deals sit under a separate SaaS agreement
- Social listening only on the Scale plan
- No SSO, SCIM or audit log mention found on public pages
