Survey and Form Software
Wufoo: features, pricing and who it fits
Wufoo, owned by SurveyMonkey, is a web form builder sold in tiers limited by forms, monthly entries and user seats, from $195 yearly. Payment integrations include Stripe and PayPal. Reviewers describe the product as dated and note that support is email only.
Who Wufoo is for
Best for
- Small teams that need web forms with payments (Stripe, PayPal and others) on paid plans
- Teams that want entry-based pricing rather than per-seat pricing
Look elsewhere if
- Buyers needing SSO or EU data residency (neither is published)
- Teams wanting modern design or deep survey analysis; reviewers call the product dated
Fit by company size
| Category | 1-10 people | 11-50 people | 51-500 people | 500+ people |
|---|---|---|---|---|
| Survey and Form Software | Strong fit | Strong fit | Workable | No data |
Strong fitWorkablePoor fitNo data from the vendor
Wufoo features
- Analysis and reporting
- Unlimited reports on all plans
- Response limits per plan
- Entries per month: Free 100, Starter 1,000, Professional 5,000, Advanced 25,000, Ultimate 200,000; overage $0.05/entry on paid plans
- CRM and workflow integrations
- Featured: Asana, Mailchimp, Salesforce, WordPress, DocuSign; payments via Stripe, Square, Authorize.Net, Braintree, Chargify, Freshbooks, PayPal, USAePay
- Pricing model and real cost
- Tiered by forms, entries and user seats, not per respondent
- Target company size
- Small teams and small businesses; largest plan allows 60 users
Wufoo pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Free | $0 | 5 forms, 100 entries/mo, 1 user | Forms deactivate when the entry limit is exceeded; 100 API requests/day; no file storage |
| Starter | $16.25/mo equivalent, $195/year | 10 forms, 1,000 entries/mo, 1 user | 1GB storage; email support |
| Professional | $33.25/mo equivalent, $399/year | Unlimited forms, 5,000 entries/mo, 5 users | Payments, Google Analytics, field encryption, password protection start here |
| Advanced | $83.25/mo equivalent, $999/year | Unlimited forms, 25,000 entries/mo, 20 users | Priority support |
| Ultimate | $210.25/mo equivalent, $2,523/year | Unlimited forms, 200,000 entries/mo, 60 users | Priority support; 20GB storage |
Prices in USD from wufoo.com/pricing. The page advertises 'Save 25%' on annual billing but its listed annual totals equal 12 times the per-month figure, so the monthly-billing price could not be verified. Overage on paid plans: $0.05 per entry over the monthly limit.
Prices as published by Wufoo on the date above. Quotes for larger teams often differ, which is what a request on SaaSBid surfaces.
Pros and cons
What users like
- Easy to set up and build forms without code
- Integrations, including via Zapier
Common complaints
- Interface and product feel dated
- Support is email only; spam submissions and low completion rates mentioned in one 2026 review
Integrations, security and hosting
Worth knowing before you buy
- Billed by entries, not seats: Advanced ($999/yr) covers 20 users, so a 20-person team pays about $4.16 per user per month
- Free and paid plans stop collecting or bill $0.05 per extra entry, so spikes in traffic matter
- Payments, field encryption and password protection need Professional or higher
- Wufoo terms are the SurveyMonkey terms of use: auto-renews each cycle, fees non-refundable except as stated
