Marketing Automation Software
Zoho Marketing Automation: features, pricing and who it fits
Zoho Marketing Automation offers journeys, SMS, social and WhatsApp in three contact-based tiers, and landing pages arrive with Professional. Unlimited sign-up forms come on every plan. Reviewers like automation but report a learning curve and hard-to-find pricing.
Who Zoho Marketing Automation is for
Best for
- Teams already on Zoho CRM
- Budget-conscious SMBs wanting journeys, SMS and WhatsApp
Look elsewhere if
- Buyers who need exact prices confirmed by the vendor (plan prices are not shown on the vendor page)
Fit by company size
| Category | 1-10 people | 11-50 people | 51-500 people | 500+ people |
|---|---|---|---|---|
| Marketing Automation Software | Strong fit | Strong fit | Workable | No data |
Strong fitWorkablePoor fitNo data from the vendor
Zoho Marketing Automation features
- Workflow and journey builder
- Journeys; full builder with X-RAY tracking on Enterprise
- CRM integration
- Zoho CRM and others; 40+ integrations on Standard
- Email and multichannel campaigns
- Email, SMS, social, WhatsApp
- Forms and landing pages
- Unlimited sign-up forms and pop-ups on all plans; landing pages from Professional
- Pricing model
- Contact based tiers
- Target company size
- SMB
Zoho Marketing Automation pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Standard | see notes | by contacts | 10 users, unlimited emails, basic journeys |
| Professional | see notes | by contacts | 15 users, A/B testing, landing pages |
| Enterprise | see notes | by contacts | 25 users, full journey builder, webhooks, custom roles |
The vendor page does not show plan prices. A Capterra listing shows $19, $29 and $59 per month for 1,000 contacts billed annually; not confirmed by the vendor. Contact slider 1,000 to 500,000, above that contact sales. 14-day trial, no credit card.
Prices as published by Zoho Marketing Automation on the date above. Quotes for larger teams often differ, which is what a request on SaaSBid surfaces.
Pros and cons
What users like
- Automation features
- Ease of use
Common complaints
- Learning curve
- Customer support
- Pricing information hard to find
Integrations, security and hosting
- Integrations
- 40+, including Zoho CRM
Worth knowing before you buy
- User caps are 10, 15 and 25 on Standard, Professional and Enterprise, so a 20-person team needs Enterprise
- Website visitor allowance scales as 2x, 5x and 10x contacts by plan
- Dedicated IP is an Enterprise add-on
- All plans include 1,000,000 non-marketing contacts
