Marketing Automation Software
Adobe Marketo Engage: features, pricing and who it fits
Teams with a marketing ops specialist on staff get the most from Marketo Engage, Adobe's B2B platform for mid-size and enterprise companies. Quotes depend on database size. Expect a long learning period and a hefty bill, according to G2 reviewers.
Who Adobe Marketo Engage is for
Best for
- Mid-size and enterprise B2B teams with a dedicated marketing ops admin
- Companies already in the Adobe Experience Cloud
Look elsewhere if
- Small teams without a marketing ops owner (G2 reviewers cite a steep learning curve)
- Buyers who need published pricing
Fit by company size
| Category | 1-10 people | 11-50 people | 51-500 people | 500+ people |
|---|---|---|---|---|
| Marketing Automation Software | Poor fit | Poor fit | Strong fit | Strong fit |
Strong fitWorkablePoor fitNo data from the vendor
Adobe Marketo Engage features
- Workflow and journey builder
- Visual engagement programs and smart campaigns (not confirmed by the vendor)
- Lead scoring and routing
- Native lead scoring (not confirmed by the vendor)
- CRM integration
- Native sync with Salesforce and Microsoft Dynamics (commonly cited; not confirmed by the vendor)
- Pricing model
- Quote based, scales with database size
- Target company size
- Mid-market to enterprise
Adobe Marketo Engage pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Growth, Select, Prime, Ultimate | Contact sales | per contract | Edition names per third-party sources; Adobe publishes no prices |
Adobe does not publish prices. Third-party estimates conflict: automationatlas.io and similar sites cite $30,000 to $60,000/yr for Select up to $120,000 to $300,000+/yr for Ultimate; others cite monthly figures near $1,795 to $3,195. Treat as orientation only (third-party sources, checked 2026-10-24).
Prices as published by Adobe Marketo Engage on the date above. Quotes for larger teams often differ, which is what a request on SaaSBid surfaces.
Pros and cons
What users like
- Advanced automation capabilities
Common complaints
- Steep learning curve
- High price
Integrations, security and hosting
Worth knowing before you buy
- New subscriptions since July 31, 2023 come integrated with Adobe Identity; SSO is configured in the Adobe Admin Console and supports only service-provider-initiated SSO
- Legacy Marketo SSO end of support was announced for July 30, 2025
- Users are provisioned manually; automatic user propagation is not supported (Adobe documentation as summarized by search)
- Third-party estimates put a dedicated admin salary on top of licence cost
Adobe Marketo Engage alternatives
Salesforce Account Engagement (Pardot)$1,250/org/month billed annually (Growth+)
HubSpot Marketing Hub$0 (Free, up to 2 users)
ActiveCampaign$15/month (Starter, 1,000 contacts, billed annually)
Keap$299/month billed monthly or $2,988/year billed annually
Zoho Marketing AutomationNot published
BrevoFree (price of paid plans not confirmed by the vendor)