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Salesforce Account Engagement (Pardot): features, pricing and who it fits

Checked October 24, 2026 · salesforce.com

Note: Pardot is now Marketing Cloud Account Engagement; editions on the pricing page carry a plus sign

Salesforce Account Engagement, formerly Pardot, targets mid-market B2B teams on Salesforce CRM. Editions are priced per org, from $1,250 monthly on annual billing, with extra contacts at $100 per 10,000. Reviewers cite interface complexity and long onboarding.

Who Salesforce Account Engagement (Pardot) is for

Best for

  • B2B teams already running Salesforce CRM
  • Teams that want published edition prices rather than quotes

Look elsewhere if

  • Companies without Salesforce CRM
  • Small teams that find the interface complex and onboarding long (Capterra/GetApp reviewers)

Fit by company size

Category1-10 people11-50 people51-500 people500+ people
Marketing Automation SoftwarePoor fitPoor fitStrong fitWorkable

Strong fitWorkablePoor fitNo data from the vendor

Salesforce Account Engagement (Pardot) features

CRM integration
Native Salesforce CRM connector (vendor product)
Email and multichannel campaigns
SMS and WhatsApp credits from $10 per 1,000 credits
Reporting and attribution
B2B Marketing Analytics Plus add-on at $3,000 per user per month
Pricing model
Edition price per org with contact allotment; extra contacts $100 per 10,000/month
Target company size
Mid-market B2B

Salesforce Account Engagement (Pardot) pricing

PlanPriceUnitNotes
Growth+$1,250per org per month, billed annually10,000 contacts; includes Marketing Cloud Next Growth Edition
Plus+$2,750per org per month, billed annually10,000 contacts
Advanced+$4,400per org per month, billed annually10,000 contacts
Premium+$15,000per org per month, billed annually75,000 contacts

Additional contacts $100 per 10,000 per month. Pricing page says informational and subject to change.

Prices as published by Salesforce Account Engagement (Pardot) on the date above. Quotes for larger teams often differ, which is what a request on SaaSBid surfaces.

Pros and cons

What users like

  • Integration with Salesforce and granular customer data

Common complaints

  • Interface complexity
  • Lengthy onboarding

Integrations, security and hosting

Worth knowing before you buy

  • Advanced Dynamic Content, Custom Object Integration and Advanced Email Analytics each cost $400/month as add-ons; Dedicated IP $500/month
  • Plus+ and above include Marketing Cloud Next Advanced Edition; Growth+ includes the Growth Edition
  • Logins require Salesforce SSO since February 2021; Pardot-only users can take a Salesforce identity license
  • Older third-party sources list Plus at $2,500 and Advanced at $4,000; current page shows $2,750 and $4,400, no dated announcement found

Salesforce Account Engagement (Pardot) alternatives

Sources