B2B Contact Data Providers
People Data Labs: features, pricing and who it fits
People Data Labs is an API-first provider of person and company data. A free tier gives 100 credits a month but hides contact fields, and Pro starts at $98 for 350 credits. Enterprise buyers can license data, and SSO is limited to the Enterprise plan.
Who People Data Labs is for
Best for
- Developers and data teams embedding enrichment via API
- Companies that want bulk data licenses delivered to Snowflake, AWS or GCP
Look elsewhere if
- Sales reps wanting a point-and-click prospecting UI
- Buyers who need per-record prices before talking to sales (none published)
People Data Labs features
- Data accuracy and verification
- No verification method explained; vendor says accurate contact information and compliant sourcing
- Regional coverage
- Not stated on pricing or home page
- Direct dials and mobile numbers
- Available in paid plans; hidden on Free
- Search filters and intent signals
- Enrich, search and autocomplete APIs
- CRM integrations and API
- Public API, Snowflake and Databricks sharing, AWS/GCP/Snowflake feeds, Zapier, Make
- Pricing model
- Credits; Pro from 350 per month, enterprise volume pricing
- Target company size
- Developers and data teams
People Data Labs pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Free | $0 | per month | up to 100 credits, contact fields obfuscated |
| Pro | from $98 | per month | from 350 credits per month; monthly or annual, 20% off annual |
| Enterprise | Custom | annual contracts, data license feeds, all APIs, SSO/SAML, success team |
Per-record price not published; premium fields sold as an add-on without published price.
Prices as published by People Data Labs on the date above. Quotes for larger teams often differ, which is what a request on SaaSBid surfaces.
Integrations, security and hosting
- Security and compliance
- SOC 2 Type 2, ISO 27001
Worth knowing before you buy
- Free tier hides all contact fields, so you cannot test email or phone quality for free
- Data license delivery is unavailable on Free and Pro
- SSO/SAML only on Enterprise
- Series B of $45M led by Craft Ventures in 2021, company is remote-first
People Data Labs alternatives
Vendor dossier
Fit by company size
| Category | 1-10 people | 11-50 people | 51-500 people | 500+ people |
|---|---|---|---|---|
| B2B Contact Data Providers | Workable | Strong fit | Workable | Strong fit |
Strong fitWorkablePoor fitNo data from the vendor
How buying People Data Labs works
- How you buy
- Online up to Pro, sales above
- Demo or quote needed for
- Enterprise (bulk data and licenses)
- Free plan
- Yes
- Contract
- Pro monthly or annual; Enterprise annual contracts
Security and data protection
- SOC 2
- Type II
- ISO 27001
- Yes
- Single sign-on (SAML)
- Enterprise
From People Data Labs's trust center, security and legal pages. Anything not listed is not published.
About the company
- Founded
- 2015
- Headquarters
- San Francisco, US
- Ownership
- venture-backed (Series B, 2021)
- Employees
- 80 (2021)
- 2021
- $45M Series B led by Craft Ventures
Support and integrations
- Support
- Email support on Pro; designated success team on Enterprise
- API
- Enrich, search, autocomplete and clean APIs
- Notable integrations
- Snowflake, Databricks, Zapier, Make
What vendors in this category ask before quoting
Answer these once in a SaaSBid request and People Data Labs and its alternatives quote against the same facts.
- How many users need access, and do reps share a credit pool?Seat counts and credit sharing change the contract size.
- Which countries and job titles do you target?Regional coverage varies, and the vendor can show real match rates for your territory.
- Do you need mobile numbers, or are emails enough?Phone data often costs more credits or sits in a higher plan.
- Which CRM and sales tools must the data flow into?Native integrations are included at some vendors and priced separately at others.
- How many records do you plan to reveal or export per month?Volume decides between credit packs, annual allowances and custom quotes.
- Can we test a sample list before signing?A trial or pilot batch is the best check of accuracy for your own market.