Survey and Form Software
Qualtrics: features, pricing and who it fits
Qualtrics runs experience management and research programs for large organizations, with quote-only pricing tied to usage and no per-user charge. Surveys go out by email, SMS or anonymous link, and workflows automate follow-ups. Small budgets and simple surveys are poor matches.
Who Qualtrics is for
Best for
- Large organizations running CX, employee or academic research programs
- Regulated or public-sector buyers needing FedRAMP or HITRUST
Look elsewhere if
- Small teams wanting public, self-serve pricing
- One-off simple surveys
Fit by company size
| Category | 1-10 people | 11-50 people | 51-500 people | 500+ people |
|---|---|---|---|---|
| Survey and Form Software | Poor fit | Poor fit | No data | Strong fit |
Strong fitWorkablePoor fitNo data from the vendor
Qualtrics features
- Question types and branching logic
- Wide range of question types; survey tab controls which questions respondents see
- Distribution channels
- Email, SMS, anonymous link
- Analysis and reporting
- Results dashboards with filters, PDF reports, response export
- CRM and workflow integrations
- Workflows automate follow-ups and ticket creation; integration list not confirmed by the vendor
- Pricing model and real cost
- Quote-only, usage based (interactions or employees), unlimited users per vendor
- Target company size
- Enterprise
Integrations, security and hosting
- Security and compliance
- ISO 27001, ISO 42001, FedRAMP High, IL4, HITRUST, SOC 2 Type 2
Worth knowing before you buy
- Pricing basis differs per product: interactions for CX and Market Research, employee count for EX
- Vendor states unlimited users on the platform
- FedRAMP High package available to public sector on request
